Let's Untie The Knot!
Yesterday, I meet a prospective client who is looking for some crispy content. The one-hour meeting extended to more than 2 hours and YES! we spent quality time discussing content and other marketing stuff.
Wait! there's no HAPPY ENDING every time, we are not working together.
Every person has their own Needs, Interests, Concerns, and Expectations (N.I.C.E) and from these sets only you get the Connector.
I have awesome CONTENT, She has an awesome BUDGET - Still, we are not together. I refused to work as we are not on the same platform.
It's not about losing a prospecting client it's more about not winning an UNHAPPY client.
It is not about Communication; it is about Comm-you-nication.
It is not about informing people, it is about involving people.