Let's talk about TikTok Organic - Saulderson Newsletter - 20th April
Suhit Amin
Founder and CEO of Saulderson Media - the influencer marketing agency you need
WELCOME!
As always, we're happy to share our FREE Influencer Marketing Guide. You can pick up a copy?here?by signing up to our mailing list.?
This week we're going to look at the secrets behind millions of views on TikTok and how that drives sales.
Usually we discuss influencer marketing and although it might not seem like it, TikTok organic growth is a branch of influencer marketing. Primarily we see this as a huge sales tactic for e-commerce brands.
Some great examples:
Similarities
What you'll find is a lot of these pages will have a similar approach in content.
The first is high quality engaging videos. This can be achieved with a phone, but the key is to have something visually appealing an interesting.
Some key ideas could be education, comedy, reveals and demonstrations. All these accounts have posted multiple videos that have flopped. However, once they found a few styles and themes that fit for them, they keep posting and taking advantage of the hype.
How to Always Win
To stay on top of Tiktok, these brands have to constantly iterate and test new styles of videos. Through this they can always maximise views and revenue.
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Uploading as often as possible will also trigger engagement and views and maintain a high view count.
Influencers?
Can't make content yourself? Then influencers are the best option, but not the influencers you're used to seeing. Influencers with small followings but with visually appealing and catchy content can create for your brand. This way you can pay a small fee and generate a tremendous amount of engagement.
Additionally, you can hire influencers to amplify your brand videos to kick start the page. Taking advantage of features such as duets, and stitches. Through this you can speed through the initial issues of starting a fresh account and hack your way to thousands/millions of new impressions.
Brands That Do It Best
The top performers are brands that are willing to take the leap and be flexible for an audience that's on TikTok. Being able to not take yourself to seriously will tremendously increase success. Remember, TikTok's motto, make TikToks, not ads. We highly recommend sticking to that thinking.
If you're looking for influencer marketing campaigns for 2023 make sure you get booked in with us as soon as.?
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Thank you for reading our newsletter, we hope you have a wonderful rest of your week! Again, we'd like to remind you to pick up our?FREE Influencer Marketing Guide.
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