Let's Talk about TikTok
Mariana Padilla
CEO of The HACKERverse? ?? TechStars '24 ?? Advocate for women in cyber ?? ISSA Cincinnati Board Member ?? Google Growth Academy AI Cybersecurity '24
Let's Talk About TikTok...
So, unless you’ve been living under a rock, I’m sure you know that TikTok is a big deal.?How big of a deal is TikTok you ask? Well, according to a recent article from?Marketing Dive ,?TikTok's ad revenue is?expected to triple this year, surpassing Twitter and Snapchat combined.TikTok’s meteoric rise in users?is causing brands to pull advertising dollars from other social platforms and double down on the platform.
?So, what does this mean for your small business?
What's New with Red Lab Marketing
Profits for Purpose IG Live with Vanessa Santos Fein
Thursday 2?PM CT/12 PM PT??
Join me this upcoming Thursday, April 21 for a chat with the INCREDIBLE Vanessa Santos Fein.?
Vanessa is an award-winning entrepreneur, global brand strategist, investor, and heart-centric motivational speaker with success in mindset elevation and personal transformation. A social entrepreneur, Vanessa is a catalyst and thought leader for gender equality, brand amplification, product development, mindset shift, and business growth.
Vanessa is co-founder of Bodega Records, where she partners with independent artists to enhance their creative brands and businesses. Vanessa is also a published songwriter with BMI and a creative partner of recording artist Derik Fein. Additionally, Vanessa is passionate about advocating for BIPOC women. Her life’s work is to launch women into their power. As a certified business & life coach, Vanessa advises ambitious women of color with the goal of empowering them to flourish in their lives, careers and entrepreneurial ventures.
To further amplify her mission of empowering millions of women, Vanessa joined #WeAllGrow Latina as Partner & Co-CEO. Vanessa is a dynamic keynote speaker, and speaks on harnessing the power of your mind, personal branding, small business growth, inclusion in the workplace, and, gender, pay, and investment disparity with the goal of spreading awareness of the value that women bring to the global economy. Vanessa gave the keynote address at Forbes Most Powerful Women in Latin America. She inspires and captivates audiences with her authenticity, humor, and actionable, life-changing advice.?
Make sure you are?following me on Instagram ?so you don't miss what I'm sure will be an amazing?conversation.?
Profits for Purpose Networking
My ?????????????? ?????? ?????????????? networking group will be kicking off in just a few short weeks!?This group, which is exclusive to progressive entrepreneurs, will include a monthly meeting focused on networking and learning and additional ????????????' ?????? ???????? workshops to be led by activists and changemakers. These workshops will be dedicated to the issues of social justice, sustainability, activism, and rockin' the boat to make the world a better place.
What I'm Listening To
If you've been receiving my newsletters for a while, ya'll know that I LOVE a good podcast. My newest obsession is?Sellout.?Here's a little about it:?
领英推荐
"Councilperson Jose Huizar grew up in Boyle Heights – a working-class Latinx neighborhood in L.A. For the most part, people trusted Huizar... until the day the FBI raided his home and offices, looking for evidence of a criminal enterprise. He stands accused of taking bribes from luxury developers as his constituents were displaced from their homes. Journalist and host Mariah Casta?eda investigates how Huizar got the power to do what he did, and how the community that raised him paid the price."
It's an interesting examination of the history of gentrification in L.A., the endemic corruption at L.A. city hall, and what makes someone go from supporting to destroying their community and the people in it. To me, it was reminder of the importance of independent media and its role in speaking truth to power.?
Signature Services?
Digital Strategy Roadmap:? ?Just like you wouldn't expect a successful outcome if you built a new house without a blueprint or plan, you can't expect to get results from your social media efforts without a plan of action either. My team?specializes in creating data-driven, easy-to-implement social media strategies.?
Social Strategy VIP Day:? The 6.5 hour experience that will give you the tools and confidence to grow your social media audience and turn them into clients.
Until next time,
?Mariana, Walter, and Rosie
P.S. Know someone who might benefit from my signature services? Forward them this email!?