Let's talk about starting your UGC journey

Happy Wednesday everyone, I hope you’ve had a lovely week so far! ??

I hope you all had a great Easter and long weekend!! And that yesterday wasn’t too?busy ??

There are over 3,400 subscribers now which is so exciting!! I want to say a HUGE thank you to anyone reading this right now ??

Today we’re talking about the inclusion, getting some fresh air and starting your UGC journey!

Let’s get started!!??

Today I wanted to speak about the incredible Assume That I Can campaign ??

In case you didn’t know CoorDown released a powerful ad ahead of World Down Syndrome Day challenging the negative assumptions made.

CoorDown is a non-profit organisation founded to raise awareness of the potential of people with Down Syndrome, and to promote their inclusion in school, sport, and work.

I saw this ad when I was scrolling on TikTok, it’s really insightful and instantly caught my attention.

Social media can be used to educate and inspire change, I’d love to see more campaigns that address issues and inspire inclusion ??

To watch this ad for yourself click here

I’m excited to welcome today’s guest, meet Kam Kaltinaite ! She is sharing her advice for new UGC creators??

“My 3 tips for new UGC creators

Firstly, I want to begin with: UGC is not a quick and easy win ????♀?

UGC, or good?UGC takes time.

For example, at the beginning of your journey, you need to:

• Set up a new email
• Create an email signature (not as important but still useful)
• Research rates, content and other necessary information to include in your UGC portfolio
• Create a portfolio
• Shoot content for the said portfolio
• Create new social media accounts (if required)
• Grow your community on said social media accounts
• Outreach to brands
• Apply to campaigns
• Look into contracts and legalities

It’s not so easy peasy lemon squeezy as some creators may have you believing ??

It took me several weeks if not around a month to research, create content and put together a portfolio I was proud of showing off ????

And even then a couple of months later, I ended up upgrading it ??

Here are my. 3 tips for new UGC creators:

1. STOP comparing, STOP copying other people’s ideas and videos word by word, STOP overconsuming other people’s content and START creating and showing off your wonderful personality.
2. Download Insense and TRIBE (there are some others too that you can try) ASAP, fill out your profile (make sure to include an introductory video in there too!) and start applying for campaigns that interest you.
3. Personal branding is EVERYTHING. Whatever platform you’re on focus on growing your personal brand and, trust me, opportunities will arrive in due time.

If you want to become a UGC creator in 2024, it’s better to start now than later! ??

Don’t forget to be the authentic you, it’ll be a lot easier to create content that way as well as by talking about things you’re truly passionate about ????”

I love this advice! Personal branding is so powerful and it can really open up opportunities. By being authentically yourself you’ll stand out for all the right reasons ??

Today’s advice is to get some fresh air!

It’s spring and whilst I am writing this newsletter in advance I’m hoping by the time this goes out we’ll have some nice warm weather ??

Getting some fresh air is lovely if you’re working from home or stuck in an office for the majority of the day

So today make an effort to get outside even if is just for a quick walk ??

Today my post prompt is to share something that you’ve learnt recently ??

This could be a quick hack that saves time or a really insightful lesson!

Something exciting is coming VERY soon! Click the link below for exclusive info??

https://www.waitlistr.com/lists/b48a5576/your-personal-branding-journey?referral=d4c3d38894b66646

I look forward to seeing your posts, please use #DiaryOfAYoungMarketer so I can come and show some support.

In the meantime if you would like to be featured or know someone who’s a perfect fit for this newsletter please reach out and let me know ??

Have a lovely rest of the day??

Speak soon!

Imogen xx