Let's talk about skin and all the good things that may be...

The world of skincare can be a bit overwhelming. Even for us skincare profis. We've all been lured at one time or another by brands that promise a magical potion that guarantees eternal youth, only for it to end up with a bathroom shelf that looks like a mad scientist's lab because it just does not work for us.?

Demo tools are like trusty sidekicks, supporting you to take your consumer on their quest for vibrant and youthful skin. Diagnosing their individual needs, these tools allow them to know what their skin requires before diving headfirst into a product commitment. Imagine the relief of discovering your perfect match without having to endure a never-ending cycle of trial and error. It's like finding your soulmate but for your face!

Brand loyalty - checked, locked and secured....a sunny day is a happy day!

Move over trends and fads, because skincare is getting serious! We're talking science-backed formulations and ingredients that'll make your head spin (in a good way). The best way to make a consumer to understand what is best for them is to do a show-and-tell... yes, it works outside the Kindergarten as well ... A key aspect in this process is the simplification and scalability of product demos. We're talking, distilling complex concepts into easily digestible forms, we're talking about blowing your mind with demos that prove your claims and make your consumers go, "Whoa, this stuff really works!" We're all about engaging and educating audiences of all shapes and sizes. ?

There is also generating new ideas that demonstrate product claims and show product superiority, to engage and educate audiences. Simplification and scalability of demo’s to support marketing campaigns and activations with ideation is key . Science-based tools for influencer campaigns, point-of-sale materials, digital media, and e-commerce are powerful tools to further enhance customer trust and loyalty....and make you look like a superstar!??

GLYCERINE: a new star of your storytelling

Elevate your marketing storytelling by proving the product claim with a Glycerine Detector. Let it weave a tale of hydration, rejuvenation, resilience and protection for your brand.

CeraVe Fast Absorption Proof - Help consumers buy the best for their skin

The marketing team of CeraVe Italy needed a tool to educate consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the product's claim that would lead to an uplift in sales.

Without a clear vision of what they needed, CeraVe relied on the ideation process to come up with and create a successful solution to their problem.

Using a 3 step ideation process .... SEE HOW

That is what I'm talking about!