Let's Talk About Ownership and Taking Action

I've been reflecting on some experiences lately, and I felt the need to share a few thoughts with you.

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So, picture this: I had this amazing client who signed up for our top-tier, all-inclusive package about nine months ago. They were all in, ready to level up their business game, and they entrusted us to guide them through the process.

We kicked off with enthusiasm, diving deep into their business strategies, operations, and goals. However, it soon became apparent that something wasn't clicking. Despite our best efforts to empower them, they seemed to be stuck in a cycle of inertia.?

Their business lacked the spark it needed, and their brand felt somewhat disconnected from their audience. Despite our joint efforts over those months, we struggled to see tangible results or a return on their investment. It wasn't for lack of trying or support on our end, though.?

What struck me the most was their reluctance to take charge of their own success. They seemed content to sit back and wait for miracles to happen, rather than rolling up their sleeves and getting to work. It felt like they were playing the role of the victim, citing various excuses like time constraints, family issues, or simply being afraid to step out of their comfort zone.

One particular incident stands out vividly in my mind. We had meticulously planned an event aimed at attracting leads, investing months of effort into its promotion. But when the day arrived, they were nowhere to be found. It was a missed opportunity that highlighted a deeper issue - a lack of commitment and follow-through.

Throughout our collaboration, I tried to emphasize the importance of ownership and action. I made it clear that while we could provide guidance and operational support, their presence IN their business was paramount. Yet, despite numerous conversations and attempts to realign our strategies, we found ourselves stuck in a frustrating loop of excuses and missed opportunities.

It's disheartening when you see potential being squandered due to a reluctance to take responsibility. As much as I empathize with their challenges, I firmly believe that success comes to those who are willing to step up, take ownership of their actions, and put in the necessary effort.

I share this not to point fingers or assign blame but to underscore a fundamental truth: the path to success requires courage, perseverance, and a willingness to confront obstacles head-on. It's about acknowledging our shortcomings, learning from our mistakes, and taking decisive action to move forward.

I truly believe that each of us has the power to create our own success story. That's precisely why I created our UnderCoach package – an all-inclusive, done-for-you three-month engagement designed to provide coaches with everything they need to establish a solid business strategy and scale up effectively.

When it comes to showing up, I'm here to guide you through every aspect, but I also encourage proactive engagement. That's why we haven't yet included content creation in the package (although I provide full guidance with it) – because that's an opportunity to show up to their business, participate, and be able to speak authentically to their audience.

The choice is yours, and I believe in your ability to rise above any obstacle that stands in your way. Let's embrace the journey together and chart a course towards success, one step at a time.

So, my dear friend, I urge you to reflect on your own journey. Are there areas where you may be holding yourself back? Are you taking full ownership of your actions and decisions? And most importantly, are you ready to embrace the challenge and achieve your full potential?

Wishing you strength, clarity, and unwavering determination on your path ahead.

Warm regards,

Endora Mackrodt

Founder, LGWE

Learn more about us: www.leadgenwithendora.com

Learn more about the UnderCoach package and how we can support your coaching business by visiting this link or contacting me directly by replying to this email. Let's elevate your coaching journey together!