LET’S TALK ABOUT OPEN INNOVATION, AN EFFECTIVE OPTION TO TRANSFORM COMPANIES IN XXI

Open innovation?is an approach that seeks to leverage the creativity and collaboration of many people to create innovative solutions to business challenges. This trend has emerged as a response to the?traditional approach to innovation, based on the work of a small group of experts to develop products and services.?Open innovation?allows companies and organizations to gather ideas from people outside their organization, giving them access to a variety of perspectives.