#Let's talk media in #MENA - Can Wikipedia Provide an Insight into Media Outlets in the MENA Region?
Nouha Belaid (PhD)
Science Journalist| Content Creator I Media relationsI Communication and Advocacy Strategist I Public Relations I Global media expert
This story has happened to me many times, to the extent that I decided to write this article in order to clarify the situation. It has occurred that friends share links from Wikipedia web pages that offer a list of media outlets from a specific country and ask me to provide their email addresses. However, when reading the list, I often find that some mentioned media outlets no longer exist or do not necessarily represent media with a large audience in that country.
While Wikipedia frequently presents comprehensive and well-referenced web pages offering an overview of various topics, there may be more reliable sources to depend on exclusively for a deeper understanding of the media landscape in a particular country or region. Through my experience, I have observed that Wikipedia's media lists are often not up-to-date. For this reason, I tread cautiously when friends approach me with links from Wikipedia, seeking contact details for specific media outlets. While it's a helpful starting point, this should only be the first step in their research. Verifying the information from credible sources is crucial to avoid providing inaccurate data to clients or colleagues.
The MENA region boasts a rich tapestry of media outlets catering to various Arabic dialects, cultures, and audiences.
Indeed, the media landscape within the MENA region is constantly evolving, with new media outlets emerging and others ceasing their operations. And Wikipedia's collaborative nature means that information is not always updated immediately. As a communicator, you are responsible for seeking the most accurate and relevant data for yourself and your client.
In addition, even well-known professional databases like Muckrack or Cision may only partially cover the media landscape in the MENA region. As I've delved into media relations within the MENA region, I've learned that these databases might only provide a partial view of a diverse media landscape. The MENA region boasts a rich tapestry of media outlets catering to various Arabic dialects, cultures, and audiences.
In a world where information is at our fingertips, the temptation to rely solely on digital tools and websites can be strong. However, when dealing with the intricacies of media landscapes in different countries, personal experience and on-the-ground research are invaluable. For a comprehensive understanding of the media scene in a particular country, nothing can replace visiting the country in person. Engaging with local journalists, media professionals, and even the public can provide unique insights into the media landscape's nuances.
For a comprehensive understanding of the media scene in a particular country, nothing can replace visiting the country in person.
Additionally, seeking input from individuals with profound knowledge of the country can be transformative. For instance, during my time living in Canada, I conducted postdoctoral research on the Canadian media landscape, allowing me to intimately understand its intricacies despite the challenges I encountered while working on it back in 2018. The Canadian media landscape presents a unique perspective on freedom of the press, characterized by a distinct theoretical framework. I had a similar experience with the Swiss media landscape, structured according to language divisions due to Switzerland's diverse cultural backgrounds.
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As a professional communicator, you must remember that digital tools are incredibly powerful and not infallible. Embracing a more holistic approach to media research, combining online resources with on-site experiences and personal connections, allows us to navigate the media landscape more confidently and accurately. However, I cannot overlook the fact that my extensive research background has significantly contributed to my understanding of media landscapes worldwide. Over the past ten years, I have read over 500 books and research papers about media and authored and published more than 50 research studies, enriching my knowledge in this field.
So, if someone shares a Wikipedia link with me in the future, instead of providing an immediate response, I will encourage him/her to start on a journey of discovery using Google. Afterward, I would be delighted to offer my support and assistance. After all, the media landscape is as dynamic and diverse as the people it serves, and only through a multifaceted approach can we truly understand and engage with it effectively.
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Cliquez ?i?i?pour lire l'article en Fran?ais publié sur mon blog "Informer et Communiquer" créé en 2014.