Let's Talk about Market Positioning for Your Brand

Can you believe it?

Today's episode is the 200th!

I'm taking a moment to celebrate, but you know me – I love diving into the brand strategy stuff.?

And since we just talked about defining your target audience , let's switch gears to figuring out where you?fit?in the market.

Let's talk about market positioning for your brand in today's episode.?

Because here's the thing:?you need more than knowing who you're talking to.

It would be best if you carved out your corner.

That's your market position.

Why it Matters

• Stand Out:?Ever feel like everyone's saying the same thing? A strong market position means you're not just making more noise.
• Attract the Right People:?According to Marketing Makers,?81% of consumers say they must trust a brand ?before buying. Positioning builds that trust with YOUR ideal customer.
• Charge What You're Worth:?When you're not competing on price alone, you have room to make those profit margins juicy.

Uncovering YOUR Position

1. The Competition Check:?What are your competitors up to? Where can you be DIFFERENT, not just better?
2. Your Secret Sauce:?What problem do you solve like nobody else? This is your superpower; make it shine.
3. Talk to Your People:?Forget assumptions. Your best customers can tell you why they LOVE what you do.

Is it a bit overwhelming?

Don't worry, that's what I'm here for!

Whether you're an emerging brand looking to make a splash or an established one ready to level up, I can help you craft the market position that gets you noticed (and paid).

Shoot a DM on LinkedIn or email [email protected] to get started. ??

Alright, that's my time

This one sparks some good ideas.

As always, keep building those awesome brands, and maybe drop me a line to let me know your market position "a-ha" moment!