Let's talk about: Events and Extended Reality (XR)
Time seems to really fly when you’re having fun – and when you’re just busy.
This year is already off to a roaring start: in-person events have truly returned in 2023. The Purple team has already been busy with taking part in some of them. Just last month, the Purple team joined the NRF 2023 event supporting one of our clients.?
NRF is billed as ‘retail’s big show’, and this year’s was no disappointment. This three-day event brings the retail community together and is an unparalleled chance to feel the pulse of the retail sector and talk directly with potential clients.
A massive hit at NRF 2023 was the ‘SAP Village’ which brought together their many partners into an integrated experience. The SAP Village demonstrated how SAP’s numerous solutions work together to help retailers engage better with customers and offer better experiences.
Our interactive and engaging displays helped bring SAP’s amazing solutions to life with engaging content that made them easier to grasp in a real-life context. The Purple team was thrilled to be part of this lively collaboration, and we’re really pleased with the result.
Coming up in February is the Integrated Systems Europe (ISE) event in Barcelona, which we’re attending with one of our partners. ISE is one of the year’s highlights for AV technology specialists. It’s a unique opportunity for AV technology experts to show-off the latest new features and capabilities.
Concept in the spotlight: Virtual Studio
At the Integrated Systems Europe event we’ll be proudly displaying our Virtual Studio concept in action; demonstrating its amazing capabilities using the Hyro digital storytelling platform.
This powerful concept uses state-of-the-art LED screens as a versatile backdrop that can place the ‘presenter’ in any location – real or imagined. The virtual backgrounds extend beyond the edges of the LED screens thanks to our digital magic. Virtual Studios enable you to create impressive video content in real-time without using green screen or post-production editing for special effects.
In addition to creating recorded video content for digital storytelling, our Hyro-powered Virtual Studio solution is capable of managing complex live-events too. This includes hosting hybrid events, top-level webinars, and streaming content.
A more compact, trimmed-down version of our full Virtual Studio is the StreamIX, which can fit in the corner of a conference room but can still create the highest standard of video content.
Hot News: Our Virtual Studio gains a new skill
We’re always innovating at Purple, to find new ways of delivering value to our customers. Of course, our storytelling platform Hyro is constantly developed and updated with new features – this spirit of constant innovation extends also to our hardware concepts.
The latest development for the Virtual Studio is an exciting, new Extended Reality (XR) feature.
It’s still brand-new, but we look forward to sharing some examples online soon. If you want to get a sneak peak, you’re always welcome to visit – just get in touch with us.
What do you think?
Many businesses are aware of the possibilities of XR, but are still struggling to formulate a clear strategy. Does this reflect your company’s situation – or do you already have a firm grasp on how to extract the maximum potential value? Take our poll!
Know someone with a passion for storytelling?
Join the Clubhouse!
Our customers mean the world to us. We always go the extra mile to make sure they stand out from the crowd with amazing storytelling concepts.
At the Clubhouse, we get to serve an international client base while working in close collaboration with multiple stakeholders. Our goal is always to create and deliver exceptional digital storytelling experiences. Always.
Interested? Know someone who might be a great match? You can find the details of current job openings on the Purple website?here.