?? Let’s Talk Digital Marketing 101
Anna Osherov
A marketing maven at the nexus of education and technology, aiding small businesses in their mission of visibility and progress. Entrepreneur | Educator | Eventologist |
Recently, I was asked to write some content for a digital marketing subject - Develop A Digital Marketing Plan at RMIT, a top Melbourne university I teach at. So, I thought I would share some of the knowledge that is taught at Universities with you all. Because, if you are a business leader, influencer, or entrepreneur, you need to be growing your personal digital brand to grow your revenue.
To support this growth, you need to be aware of all the channels you can utilize and understand if/how they will work for you.
Traditional and Non-Traditional Digital Marketing Types and Channels
??Search engine optimization
??Search engine marketing
??Online advertising
??Video
??Blogging
??Social media
??Affiliate marketing
??Impressions
??Remarketing
?Now you have this extensive list, how do you know which to use?
?To support you in understanding what will work for you and what won’t, review the above list of marketing types and channels and their:
??Benefits
??Limitations
??Application and use
Conclusion
Once you have reviewed this list against your personal and business objectives, you should have a good insight into which digital marketing channel you should be investing your time and money into and why.
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Remember, you were born to influence your industry ?