Let’s start a conversation about organic SEO

You need to stand out. In a very similar landscape, with a lot of noise going on around you. You need to be the red sneakers.

I have been working with clients helping them understand the impact of SEO on their website. Search engine optimization. The bottom shelf phrase that makes even the most seasoned of marketer glass over with dread.

If you don't pay big bucks for google ads, then the only way to implement SEO is the organic, traditional way.

I am going to try to break down what having a website with good SEO rankings looks like to you, the client.

Organic SEO traffic is the largest form of web traffic to a website.  The method's that I use to improve organic SEO is a process of optimizing your website copy and HTML in order for your website to rank higher on Google.

Once you rank on page 1, there is a much higher chance that your potential customer can find you.

Fun Fact: Nearly 92% of organic clicks to websites comes from Google’s page 1 results. Page 2 is where businesses hide. Forever.

Good SEO practices also improve your user experience and the usability of your website. If you are ranked high (on page 1 of Google) for what you actually do provide – then that is a great user experience.

Fun Fact: Google released in 2016 that having your primary keyword in your URL is a small ranking factor. Even though Google says small it’s best to put in every best practice.

When I look at improving SEO on any website, I focus on 3 main areas.

1. Technical SEO

Just what it sounds like. Make sure that your website is visible to Google, and that Google can crawl and index your website. And make sure that you ask Google to index every page on your URL.

2. Onsite SEO

Make sure that your titles, content, H1 tags, structure, architecture … and more are very very Search Engine friendly. This is a very manual process. There is no easy way to make sure that your onsite SEO is good other than doing it. You can hire it out, but still a manual process that takes time.

3. Offsite SEO

This is somewhere between technical and onsite. It’s targeted link building, reputation building, making everything more relevant, helping gain credibility online … and more. Offsite SEO is so important to building that long term strategy and really making inroads to what your content needs to be found for.

Having a website just isn’t enough anymore. A website + basic SEO is what you need. As more and more people move into that online space, you want to make sure that you are found for what you offer as a product or service.

The beauty of SEO is that it really runs in the background and you can continue to post on social platforms and engage locally. All that does is feed the SEO machine that you have running in the background.

The standard timeframe to see a result with your SEO is normally 60-90 days. That is an average, but if you really want to improve your search rankings save your money for 12 months worth of SEO. By the end of the 12 months, you will have so much more revenue that you will be able to afford more online marketing initiatives.