Let's Sing a Song

JUST THINKING...

Brand Strategy for Your People

A brand campaign is nothing if your employees, community or organization's members aren't on the same page. Chris Rapozo caught me on the heels of pulling together Dillard University's brand evolution campaign Write Your Legacy. So, we chatted about the importance of everyone singing the same brand song for his podcast "Marketing Tales with Chris Rapozo" (now "Education Marketing Leader").

For the record, I'm an average singer depending on the time of day.

Brand Strategy for You

In his groundbreaking 1997 article The Brand Called You, Tom Peters wrote, "When you’re promoting brand You, everything you do — and everything you choose not to do — communicates the value and character of the brand." This is especially the case for entrepreneurs whose personal brands can sometimes carry their products or services.

Wrote a blog about it. Wanna read it? Here it go! (channeling an old "In Living Color" skit)

Here are Seven Personal Branding Tips for Entrepreneurs to pass along, especially to that aspiring entrepreneur.

PODCAST EPISODES TO TAKE WITH YOU

For Our Edification | Keep Pushing

Business is Liz J Springer 's business. For her, business growth is heavily connected to personal growth. Liz gave an inspiring message about standing up, investing the necessary time for professional and personal growth, and resilience.?

I Wanna Work There! | The Need for Culture Cultivators

Brittany K. believes that organizations should seek out what she calls “culture cultivators” instead of hiring for culture fit. She broke down where culture cultivation starts, infusing culture cultivation into strategic plans, and how to identify culture cultivators who will inspire brand ambassadorship.?

Ethocast | Beyond Leadership Titles

I had the great opportunity to nerd out about leadership with Travis L. Martin, Ph.D. , associate dean of students and director of fraternity and sorority life at University of Michigan. He joined me to chat about the Social Change Model and how students can benefit from it.

SPREADING THE WORD

If you're a higher ed digital leader looking to grow in a current leadership position or take on a new challenge at your institution, Higher Education Web Professionals Association (HighEdWeb) has your back. I am beyond honored to be an instructor for the HighEdWeb Leadership Academy. The academy is online October 16th through November 14th.

I'll be your instructor for the course Leading Teams! Register today!

Employer branding training, personal branding coaching, resume design, public speaking coaching, keynote addresses, professional development trainings, and even voice overs! Learn more at eddiefrancis.com.