Let's raise the bar!

This is a moment in history as we introduce ourselves as GfK - an NIQ company! Together, NielsenIQ and GfK offer the Full View? of consumer buying behavior - bringing you more global reach, more omnichannel coverage, more granular data, more consumer-sourced insights, and more predictive analytics.

Which means more actionable insights to drive growth for you! We hope you find this issue inspiring, and stay tuned for more exciting updates next month.

Sign up for your Monthly Global Insights from GfK here.

Press Release

NIQ and GfK combine to create the future of consumer intelligence

NIQ & GfK

Separately, we set the standard. Together, we raise the bar

Embracing Disruption in 2023: Thriving in a challenging year

Explore the latest global socio-economic and retail trends that are slowly reviving optimism, why it is tempered with caution, and how brands and retailers can position themselves to win.

Delivering value beyond the price tag in Gardening & Home Improvement

Consumer demand is prioritizing convenience and sustainability - but the appeal of product differentiation, such as innovative tech or exclusive design, is also driving growth, especially in categories with strong price competition.

Boost your sales success 52 weeks of the year

Discover the very different view that weekly (versus monthly) sales intelligence gives you - and how to use this to plan and optimize promotions that outpace your competition.

European retail in 2022 and 2023

Take a look at the development of retail in Europe with a special focus on inflation, how it has developed regionally, it's impact on various retail product lines, and how consumers and retailers have reacted to it.

GfK E-Bike Monitor 2023

The latest e-bike study covering Netherlands, Belgium, Germany, France & Italy, plus three new countries: Denmark, Sweden and the UK. What's happening in these markets, and the newest consumer behaviors impacting e-bike trends.

Let's raise the bar! Get your Monthly Global Insights from GfK here.