Let's Play a Game
Karla Pámanes
? Elevating your brand, empowering your vision, and inspiring your audience through beautiful and strategic brand & web design. ???? Boy mom. ?? Cat lady. ?? Start your brand design journey with my course!
Previously posted on karlapamanes.com/blog
You know the quote, “You never get a second chance to make a first impression”? Some people will say this is a debatable statement (you know, because you shouldn’t “judge a book by its cover”), but in the world of design that first, visual impression really is everything.?Don’t believe me? Let’s play a quick game. Take a look at these images:
Be honest: was it hard for you to answer these questions? I’m guessing your answer is no.?
Now go back and look at the images a little closer. What do you notice? ??
Many people assume brand identity is only about the logo. Logos are definitely an important piece of the brand design puzzle, but in the images above both logos in each pair of images are exactly the same! ??
So where did your decisions and assumptions come from? The surrounding visuals. Brand identity and design is so much more than just a logo and the game above proves my point.
It only takes seven seconds for people to gain a solid impression of who you are and what you represent. Some research even suggests a tenth of a second is all it takes to start determining if someone or something is trustworthy. ???
Making sure your brand identity reflects your brand in an accurate, professional way that resonates with your audience helps build that TRUST.
If you want help with designing a comprehensive, memorable impression that appeals to your audience?click here to book a call with me.
?In the meantime, comment below and let me know if you answered (BAAB) to the images above and what you thought about that game experience.?
Creative Direction: Karla Pámanes??| ?Design: Ingrid Anguiano ?|? Inspired by Joana Galv?o
Brand & Content Strategist, Copywriting Expert
1 年Such a fun game! I can't wait to come to you when I start creating a brand identity for my new company!
Experience Design for Live Events | Strategic Graphic Designer Transforming ideas to elevate experiences. Strategy + design to create meaningful connections with your audience across diverse platforms and channels.
1 年Beautiful, impactful and well thought out packaging design always takes visual center stage on any shelf. I know that I look at brands more closely when I find their packaging more appealing. That's first before the price point, before what the product does or contains. Packaging is meant to capture the viewer to come in for a second look.
Cooking up award-winning graphic design, strategy, brisket, & tostones as a Fractional Creative Director & Strategic Design Partner ? Logos & Branding ? Annual & Impact Reports ? Certified Women-Owned Business
1 年I really wanted to click on the visuals! Great way to get attention and share the importance of GD
Graphic Design Pro — Helping education nonprofits make their missions shine by bringing in more donations, recruiting more volunteers, and expanding impact. ?? Pot thrower, ?? garden grower, and ?? avid traveler.
1 年These are such great examples of how impactful graphic design is to how people connect with a brand. Well done, Karla Pámanes!