Let's not over-rely on AI...
The process for creating tailored and engaging job adverts still needs the human touch

Let's not over-rely on AI...

There’s a lot of chit-chat about Chat GPT – but whilst you can’t deny the impact of AI, technology shouldn’t become your one-stop shop for job adverts.

Can Chat GPT Write a Job Description?

YES! But there’s a catch…

You could give a stranger some basic specifics and ask them to buy you a new pair of shoes… Would it work for you?

With AI, you’re giving a program a job description that it will rewrite into a reworked job description.

Just like the stranger in the shoe shop, AI doesn’t know your quirks and human feeling/connection has been removed.

Sure, it’ll be tidier than that dusted-off template and it’ll polish up the spelling and grammar (just watch out for those US spellings creeping in…!).

Switching purely to AI won’t capture and portray:

  • The key requirements – challenged and clarified via a job briefing
  • Your unique brand, EVP, and company values – and what they actually mean
  • The role-specific motivation, purpose, and pride that would drive the right type of person
  • The human feel of genuineness and tone, consistent with your website and marketing

It’s already quite cringey and easy to instantly spot when someone’s CV or cover letter for a job application has been authored by Chat GPT.

If that lack of effort would put you off, how do you think high-quality candidates would perceive AI-written job adverts?

AI and chat GPT can be fantastic and extremely effective when used properly – but, when it comes to job adverts, it is a tool best used to cleanse, not to create.

“Can AI Elevate Your Job Ad Writing?”

Join us for our next free webinar discussing the impact of AI technology on recruitment.

?? Discover how AI can transform your recruitment process, enabling you to draft job ads swiftly, effectively, and efficiently – all while preserving that essential human touch.

?? Learn the art of blending technology with human psychology to craft compelling ads that reflect your company's EVP, brand, and unique tone of voice.

For dates and details, and to register, click here

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Through articles like this, we’ll aim to provide you with useful job advert tips and tricks. If there’s a subject or issue that you’d like us to address and offer advice on, just add a comment below. You can visit our website here .





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