Let’s Optimize Your LinkedIn? Featured Section!
Melissa Henault
Leading the Modern Entrepreneur movement ?? | Corporate dropout turned digital CEO teaching business owners no-fluff, burnout-proof growth strategies ?? ?? Business Coach + Strategist ??? Podcast Host
Did you know that LinkedIn? gives you a built-in billboard right inside your profile?
It’s called the Featured Section, and today we’re going to talk about how to use it to generate leads for your business.
First things first - if you don’t see the Featured Section on your profile - don’t panic.??
Just click the “Add profile section” button at the top of your profile and add it in.
Your Featured Section should:
? Showcase your expertise
? Allow your ideal client to to get to know you better
? Give your ideal client more information about your offer
? Give your ideal client the opportunity to take action if they’re ready
With that in mind, here are some things you could add to your Featured Section:
??A 60 second (or less) intro video, introducing yourself to your audience
??A PDF of? or link to your services
??Your media kit/speaker sheet
??Your LinkedIn? newsletter
??Posts that have performed well for you
??Articles you’ve written on LinkedIn?
??Link to your freebie/lead magnet
??Discovery call link or application to work with you
??Your website link
??Link to an upcoming LinkedIn? Event
??Link to an upcoming non-LinkedIn? event (Webinar, in-person event)
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??Link to your LinkedIn? group
??Links to content on other platforms (YouTube video, Facebook group, podcast)
??Link to an automated webinar
??Links to podcasts you’ve been featured on or articles you’ve had published
Pro Tip:? LinkedIn? allows you to add a custom thumbnail image - so make sure you do that and keep your Featured Section on brand.? We recommend using a 1280 x 720 sized image.
Whatever you decide to add, make sure you’re rotating it consistently and keeping it up to date.??
Did you get any ideas for your Featured Section?? I’d love to hear what you’re going to be including.
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To really shine as a CEO, you’ve got to start putting yourself first.
In this episode I’m flying solo bringing you life-changing advice on how you can protect your energy in all areas of your life.? I’ll give you the invaluable tips and strategies you need to maintain balance so that you can work, create, and play (yes play!) as your best self.
Operating on all pistons is the only way to build an empire.? Listen in!
Need some content inspiration??
Are you feeling the pressure to attract leads by posting on LinkedIn?, showcase your expertise, write engaging newsletters but just don’t know where to start when it comes to content??
Let me help you! I’ve put together 100 Social Media Post Ideas that you can easily customize to help you kickstart your content creation process and start attracting ideal clients with the very words you post.?
Connect With Me on Social?
Instagram | @melissa_henault?
LinkedIn | Melissa Henault?
The South Florida Real Estate Connoisseur ??Transforming the real estate experience from mediocre to extraordinary! ?? Achieving multi-generational wealth & financial freedom for clients through strategic solutions. ??
3 周Love these ideas! Thank you Melissa Henault, always so valuable! ????
Ex-Corporate Girl now a Health Coach focusing on gut and digestive health | Wellness Entrepreneur and Advocate
1 个月This is so helpful! Thanks!
Fractional CFO with a High Vibe Approach for Heart-Centered Entrepreneurs | MBA Finance | Certified Professional Coach | Spiritual Side w/ Sound Bath + Breathwork Events
1 个月This is so helpful! Thank you for highlighting all of this for us again! Truly appreciate it.
Photography Services
1 个月Thank you.
Intuition GPS for Women: Empowering women to navigate personal and professional success with confidence, authenticity, and flow. Spiritual Medium | Author of Wild Psychic Goddess
1 个月Thank you so much! I had written down on my "to do" list -FIGURE OUT LinkedIn Featured Section! I recently took your LinkedIn workshop and am new to LinkedIn. Although, I'm the psychic one, you must've read my mind! he he Thanks again!