Let's MAKE that Viral..

Let's make something that goes VIRAL....

And I roll my eyes!

Is there a magic wand for virality?

Or a secret potion?

And then I thought about us HUMANS and our love for INORGANIC....

We ???????????? ?????? ?????????????????? ???? ????????????????.

We think we like organized work, but it isn't always true.

We discovered Fire 300,000 years back.

But still we haven't been able to control it to make the best use. The chaos often leads to fire disasters.

We invented language about 150,000 years back.

Our communication skills are still a work in progress. Do we still send our message across the right way?!

Mathematics is 30,000 years old.

We still struggle with data and analytics.

Our beloved Internet is just 40 years old.

It is total chaos and we want to feel we can control this beast.

Content Creation and virality came to life just 10-15 years back.

Literally no one on this planet knows what content will work and how much will it go 'viral'

If someone is promising this, you are being conned. Get away!

So what can we do?

We work with what we know.

We know the process. That is the thing that we can do right to give ourselves the best chance of leveraging the internet phenomenon.

I work on this mindset. If the process is right, we will crack it.

There may never be a day we crack the internet (or content) - best you can do is be on the right boat before the next vitality wave hits you - and that is where you launch into the World!

What's your take on VIRALITY?

What's Hot?

Youtube launches a new ad format for short-form content, “Select Shorts”. ?

Meta AI gets integrated into Facebook, Instagram and WhatsApp.

LinkedIn is testing a new subscription plan for Company pages that provides AI tools to businesses & other features.?

WhatsApp launches new filters to find messages faster.

Google Demand Gen Ads introduces GenAI Image creation.

What's Trending?

Danny Asling on defining RESULTS in Marketing.

Nick Power on his love for Marketing Generalists.

Steffen Hedebrandt on acceptable Cost per Acquisition.

Ananya Khanna on budget vs experience.

Siddharth, or Sid, has worked for 3 organizations across 6 different states, selling everything from laptops to mobile recharges to SaaS products. He was handling brand and growth marketing for 15 countries at his last organization before he got bitten by the entrepreneurial bug.

Three years in, he now leads a team more driven than him at Ad Momenta. You can find him talking branding, B2B marketing and growth at @sidgrover25 on Twitter and LinkedIn.

And if you are stuck with some your brand and marketing problems, say Hi @ admomenta.com :)