Let’s Make This Cyber Monday Anything But Mundane!

Getting bored of staring at the same metrics on analytics? Want to step onto the ladder of higher DA and less spam score? Whether you own a digital agency, are into the world of content writing or freelance business, or are a copywriter, we have proliferating ideas catered to your needs. On this Cyber Monday, when business thrives by leaps and bounds, why stay under the shadow of inhibitions? Let’s delve deeper into our SEO services.

Learn more: https://www.stanventures.com/

Cyber Monday began in 2005, following Thanksgiving in the USA. It has been observed that after a long holiday, people tend to shop more online. To promote online shopping, Cyber Monday came into being. This is the best opportunity to showcase offerings—whether electronics, apparel, shoes, or marketing skills. It is the perfect lacuna for the upheaval of products and services. To gain maximum benefit, we need to go beyond superficial marketing skills and focus on the technical aspects of SEO. We can implement great ideas that turn your sadness into a smile, with exclusive tactics to boost your business.

When the holiday season knocks on the door, we can offer our gratitude by improving your website’s ranking and indexing for search engines.

Let’s pave the way to uncover the shroud of doubts by following these measures and bring abundance and happiness to our valuable audience.

1. Work on Keyword Research

We gain rankings based on relevancy and search volume. Keyword research plays a crucial role in ranking websites, whether for online authority or fulfilling audience search intent and needs.

The Hummingbird Algorithm enabled Google to stop relying solely on matching keywords to web pages and instead focus on the query's meaning. Good keywords:

• Drive traffic to your site
• Develop great content ideas
• Help understand customer behavior and concerns
• Measure the size of the potential online market by the number of searches

2. Page-Wise Keyword Targeting

• Use Latent Semantic Indexing (LSI) graphs to analyze relationships between terms and concepts in content to understand the page's overall meaning.
• Different performance metrics should be considered to rank websites on the Search Engine Result Page (SERP).
• Prioritize long-tail keywords:3 words > 2 words > 1 word
• Use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify keywords.
• For blog posts, use informational keywords. For product posts, use transactional keywords.

3. On-Page SEO

Whether writing a blog or preparing a website audit report, on-page SEO plays an essential role in making SEO strategies:

Content Optimization

• Write comprehensive, engaging, valuable, and relevant content around the topic.
• Content keyword essentials: Density, Prominence, and Proximity.

HTML Optimization

• Title Tag & Meta Description: Include the target keyword naturally.
• Header Tags (H1, H2, H3): Use a hierarchical structure and incorporate keywords or related terms.
• Image Optimization: Use keywords in alt tags and descriptive file names.
• Anchor Tag (href): For website navigation, link to related pages with descriptive anchor text, which is crucial for both Googlebot (crawler) and user navigation.

Site Architecture / Technical SEO

• URL Structure: Keep URLs short, descriptive, and include the primary keyword. Example: https://example.com/page2345
• Canonical Tag: Prevent duplicate content issues (e.g., parameters, session IDs, protocols like HTTP vs. HTTPS).
• Sitemap Creation: Add structured data to help search engines understand the page more precisely.
• Robots.txt: Manage web crawler interactions with your site. Structure:User-agentAllow/Disallow
• Page Speed Improvement: Use PageSpeed Insights to evaluate your website’s health.
• Mobile Friendliness: Ensure your website performs well on mobile devices.

4. Off-Page SEO

For various aspects, off-page SEO plays a vital role in ranking websites higher on search engines. Important elements include:

• Social Signals
• Local Citations
• Inbound Links (Backlinks)

Backlinks are crucial for authority and trust. They signal to search engines that your content is relevant, valuable, and credible.

Characteristics of a Good Inbound Link

• Relevance: Links from related niches or industries.
• Authority: Links from high-authority websites.
• Natural Placement: Links appearing organically in content.
• Spam Score: Ensure a low spam score.
• Do follow vs. No follow: "Do follow" links contribute to authority, while "no follow" links do not pass SEO value.

Strategies to Build Inbound Links

• High-Quality Content: Valuable, shareable content naturally attracts backlinks.
• Guest Blogging: Write articles for reputable websites in exchange for backlinks.
• Outreach: Connect with influencers, bloggers, or webmasters and request links.
• Broken Link Building: Identify broken links and suggest your content as a replacement.

Other methods include blog bookmarking, social media sharing, blog comments, directory submissions, image submissions, and PPT submissions.

Caution: Avoid low-quality or spammy links (e.g., from link farms or irrelevant sites), as they can harm your SEO. Google penalizes manipulative link-building practices through its Penguin algorithm.

By following these measures, we can help achieve your SEO-specific goals on this spectacular Cyber Monday.

Let’s treat ourselves to the sweetest delicacies of SEO services—not ones that add to your spare tire, :P but ones that ensure your burgeoning website rankings.

Stay tuned for more updates on SEO developments that impact the industry!