Let’s Make It Better: Solving the Real Problems That Matter

Every great solution starts with finding the real problem—and often, it’s not what it first seems. Whether you’re grappling with a delayed product launch or a strained relationship, the path forward begins by uncovering the deeper truths beneath the surface. Product managers live and breathe this approach, diving beyond symptoms to address root causes. But this isn’t just a professional skill; it’s a way of thinking that can transform everything from daily life to global challenges. It calls us to be curious, empathetic, and relentless in our pursuit of meaningful change.

This approach, often called the product mindset, challenges us to look beyond surface-level issues. It teaches us to observe, listen, and empathize. And here’s the best part: it’s a mindset anyone can adopt, no matter their role, background, or expertise.

A Story to Start

During my time consulting with a Fortune 500 financial services company, I encountered a significant challenge they faced with the rollout of a digital platform aimed at streamlining client account management. The project, intended to improve customer satisfaction and reduce operational costs, was plagued by missed deadlines and escalating budgets. In one of our strategy sessions with senior executives, I posed a pivotal question: “Are we addressing the real bottlenecks?” An in-depth review revealed that misaligned goals between IT and customer service teams, coupled with outdated processes, were the primary issues. By guiding the team to implement joint planning sessions, redefine roles, and integrate new collaboration tools, the company not only met its revised launch date but also saw a 30% increase in customer engagement within the first quarter. This experience became a powerful example of how identifying and addressing root causes can drive both business results and team morale.

A Mindset for More Than Products

Product managers have a reputation for their ability to solve problems. But the skills that make them effective—curiosity, persistence, and creativity—are universal. Imagine what could happen if we applied those skills beyond products. For example, think about relationships: a recurring disagreement with a friend or family member could be a sign of deeper miscommunication or unmet needs. What if we used the product mindset to ask, “What’s the root cause of this tension?” By observing patterns, listening actively, and iterating on how we approach discussions, we might build stronger, more empathetic connections.

Now consider our communities. Picture a neighborhood struggling with low engagement in public events. Instead of assuming apathy, applying the product mindset might reveal barriers like inconvenient timing or a lack of relevant activities. By collaborating with residents and testing new formats or themes, we could design events that truly resonate and foster a sense of belonging.

On a broader scale, societal challenges like addressing food insecurity could benefit from this mindset. By asking, “What systemic issues are contributing to this problem?” and experimenting with local initiatives like community fridges or urban farming programs, we can co-create sustainable solutions that have lasting impact.

For example, consider a recurring conflict at work. Instead of addressing only the immediate frustration, what if we asked, “What’s the real issue here?” Is it a miscommunication? Misaligned goals? Or maybe a lack of resources? By uncovering the deeper problem, we’re better equipped to find a solution that sticks.

Or think about improving a public space in your neighborhood. The obvious fix might be cleaning up the park. But a closer look might reveal the need for better lighting, safer walkways, or accessible seating. Solving the real problem not only improves the park but also enhances the community’s quality of life.

How the Product Mindset Shapes Our World

At its core, the product mindset isn’t just about solving problems—it’s about creating meaningful, lasting value. It’s about looking at what exists today and envisioning how it could be better tomorrow. This mindset encourages us to be proactive, to seek opportunities for improvement before issues become crises, and to focus on solutions that truly address the needs of those affected.

This philosophy has driven some of the most impactful innovations in history. For example, the product mindset was instrumental in developing anti-lock braking systems (ABS) for cars, which dramatically reduced accidents by addressing the root issue of skidding during sudden stops. Similarly, the design of accessible technology, such as screen readers for visually impaired users, emerged from asking, “What barriers prevent equal access to information?” These breakthroughs demonstrate how tackling real problems with curiosity and iteration can improve countless lives. But its power isn’t limited to global-scale challenges. It’s just as effective when applied to the small, everyday issues we encounter.

Imagine approaching your personal life with this mindset. For instance, struggling with a morning routine that leaves you rushed and stressed? Apply the product mindset: analyze what’s not working—perhaps it’s trying to fit too many tasks into too little time or a lack of preparation the night before. Brainstorm ways to streamline it, like setting out clothes and prepping breakfast in advance. Test new approaches, such as shifting certain tasks to the evening or using a timer to prioritize key activities.

Or consider a fitness goal. Instead of feeling defeated by inconsistent exercise habits, ask, “What’s preventing me from staying active?” Maybe it’s a lack of time, motivation, or variety. Experiment with short, engaging workouts or walking meetings. Over time, these small, iterative changes can lead to a more sustainable routine and a healthier, happier you.

From Questions to Action

The magic of the product mindset is that it doesn’t stop with identifying problems. For example, consider a project team tasked with launching a new product feature. Initially, their prototype underperformed in user testing. Instead of scrapping the idea, they embraced iteration—analyzing feedback, refining their approach, and testing again. Each cycle revealed new insights, like improving the interface or simplifying workflows, which ultimately led to a feature that exceeded customer expectations. This iterative process teaches us that progress is rarely a straight line—but every step, even the missteps, contributes to meaningful outcomes.

As we enter this new year, consider how you might embrace this mindset in your own life. When challenges arise, pause and reflect: “What’s the real problem here?” Then, take a thoughtful next step. For instance, if you’re working toward a personal goal, like advancing your career, think about underlying challenges—are you missing skills, clarity in direction, or a supportive network? Experiment with actionable steps, such as seeking mentorship, upskilling in a targeted area, or exploring opportunities through networking events. Each small, deliberate change contributes to momentum, gradually transforming ambitions into achievements.

A Call to Make It Better

2025 will bring its share of challenges, but it also brings an opportunity: to think differently, to act purposefully, and to inspire others to do the same. Let’s commit to finding the real problems that matter and working together to make things better. Not just in our products or workplaces, but everywhere we go.

The question to carry with you is simple yet powerful: “What could be better?” Reflect on the examples shared—whether it’s refining a workplace project, improving a community space, or tackling personal habits—and identify one area where you can start today. The call to action is clear: “Let’s make it better.”

Because when we focus on what truly matters and take steps to address it, we’re not just solving problems—we’re shaping a better future, one thoughtful action at a time.

Practical Steps to Embrace the Product Mindset in 2025

• Ask Deeper Questions: Start every challenge by asking, “What’s the real problem here?” Avoid surface-level answers and dig until you uncover the root cause.
• Involve Others: Collaboration is key to finding the best solutions. Seek input from those affected by the problem and those with diverse perspectives.
• Experiment Boldly: Don’t wait for the perfect solution. Test small changes, learn from the outcomes, and adapt quickly. Progress comes from action, not perfection.
• Celebrate Progress: Recognize and celebrate even small wins. Each step forward is part of a larger journey toward meaningful change.
• Spread the Mindset: Share this way of thinking with others. Encourage your teams, friends, and communities to ask, “What could be better?” and take action to make it happen.

As we move forward into 2025, let’s embrace the product mindset not just as a tool for innovation but as a way of life—one that spans all disciplines and walks of life. Together, we can turn challenges into opportunities and ideas into impact—one thoughtful step at a time.

This article is the first in a four-part series exploring how the product mindset can transform not just products, but create meaningful change in 2025. Stay tuned for Article 2: Beyond Products: Applying a Product Mindset to Daily Life, coming next week. Want to get ahead? Join us on Patreon for just $5/month and gain full access to all four articles today—along with exclusive, real-world product management strategies, case studies, and much more: https://patreon.com/TheProductWay

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