Let's lose the So...-ing!
Did you catch the 8.10 sequence on Today this morning? The dysfunctional state of HMP Birmingham was the focus and the Prison's minister, Rory Stewart MP, was on the line from Edinburgh. What caught my ear was not the calm and candid answers but how frequently Mr Stewart's answers began with "So... ". So much so, I went back and counted them. Of twelve questions or points put to him, seven started with "So...".
So, "So..." has become the new thinking word of our time. Where "umm.." or "errr..." might have bought an interviewee time to draft and deliver a response to a question, they have given way to the more sibilant "So...". But we wouldn't want to start every answer with "Err....", would we?
Mr Stewart is not the only public speaker guilty of such dilly-dallying, but his interview was notable in that he followed Roger Swindells, Chair of HMP Birmingham's Independent Monitoring Board. Mr Swindells faced eight questions and started each answer right on the beat with a punchy first sentence. For instance: "We had great concerns.... " or "You could say.. " or "That would be correct...". Exemplary stuff.
Is this a generational thing? Like the overuse of "like" in everyday conversation and - worse - in, like, broadcast interviews? If so, apologies for being an old git about this. And who knows, in asking broadcast questions, I may have been guilty of uttering the odd "So..." when quizzing various so and so's on air.
So, let's do a deal. Correction: Let's do a deal and all of us cut out the sentence-starting "So..." shall we? And leave the So-ing to the So-und of Music and the tonic so-lfa!
Technical Manager | Project Management | Compliance & Risk Management | Technical Support | Process Improvement
6 年Gosh, it is extremely irritating! We have created a soft rule that they are excused if they are a scientist. Anyone else starting a sentence with 'So' loses a bit of credibility with each use. We've had to turn it into a game or else we'd go crazy!
Director Of Production at Volant Media UK Ltd
6 年I so agree
Award-winning writer and editor, PR consultant, media trainer, former national newspaper journalist, officer in armed forces reserves.
6 年It’s usually a sign of someone who has been briefed and is rehearsing answers in their head.
Senior leader and C-suite adviser in communications, resilience, engagement, reputation management and media. Executive media trainer, event moderator and speaker.
6 年Couldn’t agree more! It’s everywhere, lazy and incorrect...drives me bananas