Let's learn how to begin with Facebook Ads Manager - Beginner's Guide

Here's some learning from the Facebook Ads that'll help you in the long run if you're new to Ads manager.

- If the "average frequency rate" is high then you need to expand your "audience size."?

*average frequency rate- Number of times your Ad is shown to a single person.

- It takes a minimum of 5-7 days for Facebook algorithms to learn more about your "AdSet" so be patient but please don't waste a lot of money during the first few weeks.

*AdSet - These sets consist of the target audience, budget allocations and are supersets for Ads. Facebook uses AI/ML to learn more about your Ad and then shows the advert only to people who might be interested.

- Always check your "Ad relevance score", this score has the highest rating of 5. Aim high when it comes to relevance and quality score.

*Ad Relevance Score - Relevance of your AD to people you're targeting.

*Quality Score - Quality of your overall campaign, this score comes after analysing your Campaign, AdSet, Ads, Creative Copies etc by Facebook.

- Turn on " CBO-Cost Budget Optimisation" if you're new to ads manager but what I've learned is this feature only helps if you're running ads for a longer duration.

- Always A/B test. A/B test is nothing but just having two or more ad creatives, copies targeted to the same set of audiences.

- More money does not mean more conversions. If your client asks you to increase the budget by 2x for more conversions, ask him to calm down.

- Build audience buckets. For example- If you're selling perfume for women. You can create two audiences, one is working women and the other one for men who are in a relationship. So by this, you are targeting buyers as well as users.

- Plan your objectives clearly, if you're running a campaign for awareness focus on reach and impressions.?

- Start small when it comes to budgets and track each metric. Always try content marketing first.?

- Narrow the audience only during remarketing. Why? because now the audience is already aware of your product, you just need to target them.

- Limit the placement parameters, if your customers are youth. Target them on Instagram, but again for rural consumers, Facebook is still the best available option.

- Creative and timely optimisations are important. Do you remember that poll slogan from the ruling party which was promoted during the 2014 elections? "Bahut Hui Mehngai Ki Maar...." now it's not relevant for their brand. This is why it's important to change tracks with time.

Do you have any other learnings about the same? Write it in the comment section.

You cannot bore people into buying your product; you can only interest them in buying it - David Ogilvy

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