Let's Humanize Finance
Alex Kreger
UXDA Founder | Premium UX Design for Financial Products | Top 50 Fintech Thought Leader | Forbes Business Council
Is there a place for a purpose in finance? For UXDA, mission and purpose are not trendy words, it is the meaning of our work and motivation for continuous growth. UXDA's mission is to humanize finance. And our purpose is to leverage the exceptional focus through unique financial and design competencies, deep UX design experience, and world-class service quality to create the next generation of digital financial services and inspire the industry with a human-centered approach.
Today you will find out how exactly we have implemented our purpose into UXDA brand and visual identity, how we implement our mission in a case study of our client from SME banking, and you also have a unique opportunity to join the #HumanAIzeFinance flashmob and uncover how Neural Networks AI personifies your digital service, transforming it in a human-mascot or an animal.
I'm Alex Kreger from the financial UX design agency UXDA . Welcome to this exclusive newsletter to stay up-to-date with the next-gen of product design in the banking and fintech industry. If you have a challenge – let us know >>
Join the Digital Flash Mob: Humanize Your Financial Service Using AI Neural Networks
There is a growing concern that the rapid digitalization of financial services would result in sacrificing human touch and emotional connection with customers. Digital banking is already accused of lacking humanity and empathy. So we thought this could be a great opportunity to personify digital financial services and bring out their "human face", as well as introduce the financial industry to the power of AI.
We launched the digital flash mob to uncover possibilities of humanizing finance provided by AI and neural network innovations.
Our challenge aims to show that the financial industry shares the importance of humanizing finance and is ready to try AI in making digital services more emotional and customer-friendly.?
If you are ready to uncover how your digital app "human face" looks through AI neural network eyes, follow our 3-step instructions and share your results in social media using hashtag #HumanAIzeFinance.
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UX Case Study: Challenges of SME Banking Transformation
SME owners often face the challenge of adapting business strategy to a highly dynamic environment while simultaneously managing day-to-day financial operations. It's like Formula 1 racers, where only precise and quick decisions can save them from failure. But how exactly can SME banking services help business owners? Find out how we used a customer-centric approach to transform the next-gen SME financial platform.
SMEs Lack More Value from Banking Providers
Small entrepreneurs face fragmented financial management experience because they need to use several services to cover all their daily business needs. It emphasizes the need for more than basic account services and the fact that banks don't satisfy all their service needs. SMEs are looking for support and guidance on managing finances, understanding where to focus attention and interpreting KPIs. They often lack financial experience and need a simple, clear connection between financial data and the business to make the best decisions for the future.
Financial institutions can provide SMEs with a range of valuable digital services using innovative technologies and next-gen user experience design:
UXDA Rebranding: the Power of Brand Purpose
We're excited to present our story of crystallizing the company's vision through an updated brand identity. Our journey of redefining our visual language has been exhilarating and inspiring. We are eager to share how we found a way to integrate a brand's soul into a visual identity with an elegant solution that required us to look deep into the purpose of our work.
From the very beginning, we created our company with a clear vision and mission: to humanize financial services through customer-centered financial product design. And this is what we have been doing for 8 years. During this time, we have designed more than 100 financial products, received many design awards and perfected our methodology. But, most importantly, we have taken our purpose to the next level by actively inspiring the financial community with our insights, thereby helping the entire industry move to a human-centered perspective.