Let's go, Esko ?? ?? ?? ?? ??

Day 2 at Labelexpo found me at the Esko booth with Jan De Roeck discussing some really amazing new tools they have utilizing the growth of AI and data.

The episode is live on Apple and Spotify or you can listen on Substack

Here's a quick video reviewing their new tool to help expedite the quoting process!

Oh really? You didn't want to listen to the whole episode?!? Well, like always, I got you, fam. No cap!

Here's what deciphr.ai thinks we discussed!

Revolutionizing Packaging with AI and Automation: Insights from Label Expo 2023

Key Takeaways

• Integration of AI in pre-press and packaging workflows drastically improves efficiency and reduces time-to-market for converters.
• Holistic packaging solutions, which include color management and workflow automation, ensure consistent high-quality output.
• Story-driven approaches in branding and marketing are essential for engaging consumers in the packaging industry.

Unpacking the Role of AI in Modern Packaging Workflows

At the heart of the conversation between Adam Peek and Jan de Roeck was the profound impact artificial intelligence (AI) is making on the packaging industry. Jan highlighted, "One of these applications we have in portfolio is a product called Phoenix," which utilizes AI to optimize the intricate process of laying out multiple label designs. This innovation significantly surpasses human capabilities, handling numerous variables like substrate, color numbers, and ordered run lengths, to deliver the most efficient layout.

Moreover, the partnership with X-Rite has led to AI-driven technologies capable of back-engineering color profiles from existing labels. Jan explained, "Together with X-Rite, we developed a prototype allowing you to measure like five, six points in that existing label, and the software using AI will re-engineer the color profile." Such capabilities are critical for maintaining color consistency and quality, which are crucial aspects in packaging that directly affect consumer perception and brand loyalty.

The implications of these advancements are vast. AI not only accelerates the pre-press stages but also minimizes errors and material wastage, thereby promoting sustainability. As the packaging industry moves toward shorter print runs to cater to dynamic consumer preferences, AI stands out as an essential tool for keeping up with market demand without sacrificing quality.

Streamlining Packaging Operations through Comprehensive Workflow Automation

Esko's efforts aren't limited to AI; they've embraced a more holistic approach that integrates workflow automation across all stages of packaging production. As Jan described, Esko covers everything from "design of a label or a package to the printing press." This vertical integration ensures that each step—from specifying brand colors to the final print—is managed efficiently and consistently.

Workflow automation simplifies complex tasks, making processes seamless for converters and brand owners alike. This aspect was particularly emphasized when Jan mentioned Esko's suite of tools, "We describe ourselves, Esko, as being technology innovators and solution providers to the packaging and label industry." With tools that span professional PDF editing, color management, and RIP and screening technology, Esko addresses each crucial step in the pre-press process.

What makes this approach particularly powerful is its ability to standardize and accelerate production while also reducing dependencies on human intervention, which can often lead to inconsistencies. By digitizing and automating these workflows, Esko ensures that converters can meet demands with greater agility and reliability, ultimately leading to more satisfied consumers and stronger brand loyalty.

The Consumer Experience: A Central Focus in Packaging Design

Throughout the discussion, a recurring theme was the consumer experience and its profound influence on packaging design. Jan eloquently summed it up by saying, "Packaging plays an instrumental role in this process, not only in the buying journey but also afterward consuming the product and then getting rid of waste." This perspective underscores the idea that packaging is not merely a functional component but a critical element of the overall consumer experience.

Emerging trends, such as unboxing videos on social media platforms like TikTok and YouTube, further highlight the significance of packaging in shaping consumer perceptions and behaviors. "Think about e-commerce products and the whole unboxing type of trend," Jan noted, pointing out how vital it is for brands to create memorable and shareable experiences through their packaging.

Esko's tools, which incorporate industry knowledge and consumer insights, assist brands in crafting these standout experiences. By ensuring that packaging is not only aesthetically pleasing but also functional and sustainable, Esko helps brands build and maintain consumer loyalty in an increasingly competitive market.

Broadening Horizons: The Impact of AI and Automation on the Future of Packaging

Jan's insights during Label Expo 2023 painted a vivid picture of how AI and automation are set to redefine the packaging landscape. This transformation is not just about cutting costs or streamlining operations—it's about enhancing every facet of the packaging journey, from inception to end-use. AI's role in simplifying complex tasks, coupled with comprehensive workflow automation, provides a robust framework for future innovations.

The consumer-centric approach highlighted by Jan emphasizes the importance of integrating consumer preferences into packaging design and production. As consumers continue to seek personalized and sustainable products, the demand for efficient, high-quality, and eco-friendly packaging solutions will only grow. Esko, with its suite of advanced tools, is well-positioned to meet these evolving demands, ensuring that both brands and converters can thrive in this dynamic environment.

In summary, the key themes discussed in the Label Expo 2024 transcript illustrate the transformative potential of AI and automation in the packaging industry. By leveraging these technologies, companies can achieve unprecedented levels of efficiency, quality, and sustainability, ultimately leading to enhanced consumer experiences and stronger brand loyalty.

Huge thanks to Maria J. and Matt Haws for setting this up!