Let's Give PIM Somethin' to Talk About.

1. Hear from Social Media GOATs Jenn Gore and Alexa Levantis, and Dr. Jeremy Cassius ?on Personal Injury Mastermind

Alright, here’s what’s new on Personal Injury Mastermind, and trust me, you don’t want to miss these episodes!?

First up, Dr. Jeremy Cassius from the Mental Pain and Trauma Centers is in the house, dropping some serious knowledge on how mental health claims can take your personal injury cases to the next level.?

We’re talking about turning those often-overlooked mental anguish claims into powerhouse components for your cases. He’s sharing why psychological evaluations are a must-have in today’s PI world and how adding this angle can really boost case value.?

Pre-existing conditions? Yeah, he covers how to handle those, too. Listen to the full episode with Dr. Jeremy Cassius, here.

And it doesn’t stop there. Next, we’re joined by social media GOATs ?Jennifer Gore? and Alexa Levantis from Atlanta Personal Injury Law Group Gore LLC , as we dive into their session at PIMCon.

Their social media strategy is next level—they’ve built a following of 164,000 and made it onto Inc. 5000’s fastest-growing companies list three years in a row. They’re spilling all the secrets on how they went from basic posts to creating a social empire that brings in clients, builds a brand, and connects with the community.?

Think daily posting routines, the magic of LinkedIn for referrals, and even geofencing to target ads around hospitals. The level of strategy they’re putting into social is just chef’s kiss.

If you're serious about upping your PI game, these episodes are packed with insights you can start using right now. And hey, if you're looking for a little extra edge, grab a copy of my latest book, Personal Injury Lawyer Marketing: From Good to GOAT. It's the roadmap to taking your practice to legendary status, and I talk more about it below.?

Listen to the full episode with Jenn and Alexa, here.

2. Join the Waitlist for PIMCon 2025

We did it. We went from good to GOAT, and it’s all thanks to YOU.?

What started as a vision—a space where the brightest minds in the personal injury vertical could gather, connect, and grow—became an unforgettable reality. The first PIMCon was everything we hoped for and more, and it’s because of the passion, enthusiasm, and energy each of you brought that we pulled it off in GOAT-level fashion.

PIMCon wouldn’t have existed without the incredible support of our attendees, speakers, sponsors, and exhibitors. From Day One, the excitement was off the charts. The energy in every session, every hallway, every networking event was nothing short of electric. You showed up ready to learn, to push the boundaries, and to elevate our industry to new heights.

We had some absolute show-stopping moments. Michael Phelps's keynote wasn’t just inspirational—it was monumental, a testament to what it means to keep pushing beyond limits. Our lineup of GOAT speakers delivered insights that weren’t just powerful, they were transformative—bringing their A-game and challenging us to do the same, and showing us why they are the GOATs in the field.

I’ll admit, as a speaker myself, the bar was set pretty high! I may have felt the pressure, but seeing a packed room and engaged faces gave me the push I needed to bring my best.

And let's not forget the networking. Lasting connections were made, partnerships were born, and strategies were shared—all because you showed up with an eagerness to learn and collaborate. The late-night conversations, the friendships forged, and the moments of “aha!” will continue to shape our industry long after the conference doors close.?

But this is just the beginning. We’re already planning how to take things from GOAT to…well, whatever’s even better than GOAT, because next year is going to be bigger and bolder.?

Make sure you’re in the loop by signing up for the PIMbox newsletter, and don’t miss the inside scoop on the Personal Injury Mastermind podcast where we’ll be teasing what’s next. Trust me—you won’t want to miss what’s coming.

Thank you for being a part of this journey. You turned PIMCon from a dream into a movement, and I can’t wait to see how we’re going to raise the bar even higher together next year.

Stay tuned, stay connected, and let’s keep going from good to GOAT!

Join the PIMCon 2025 Waitlist here.

3. Take Your Firm from Good to GOAT with my New Book!

If you're ready to take your personal injury law firm from good to GOAT, my new book, Personal Injury Lawyer Marketing: From Good to GOAT, is your next move. I wrote this book specifically for PI lawyers who are ready to stand out in a crowded market and build a powerful, lasting brand.?

Marketing a personal injury practice isn't like marketing any other type of business—there's a unique blend of urgency, empathy, and trust involved. So, I dive deep into strategies that work specifically for PI firms, from lead generation and conversion to creating a brand that’s memorable for all the right reasons, all with examples from our amazing guests on PIM.?

This book isn’t just about tactics—it’s about building a foundation for your practice that can handle growth and thrive. I’m sharing the insights, tools, and strategies that I’ve seen help firms go from being just "one of the options" to being the top choice for clients. You’ll get step-by-step guidance on SEO, paid media, and content that actually resonates with potential clients.?

Plus, I’ve included the latest trends and shifts in digital marketing, so you’re not only catching up but staying ahead.

If you're serious about taking your firm to that GOAT level, this book will help you get there. It’s an investment in your future, and by the time you’re done reading, you’ll be ready to take real action toward reaching those big goals. Grab a copy, dive into the strategies, and let’s turn your firm into a legacy.

Get your copy of my book here.