Lets get visible

Building a business from scratch, is no easy task, and anyone who says different, in my humble opinion is to be questioned.

However,by putting in place a few key things we can simplify the process, but there is no getting away from the fact, that it will take consistent time and effort to get things moving.?

These are the four things in business that matter:

1.???? Visibilty

2.???? Lead generation

3.???? Sales

4.???? Wellbeing- yes you matter.?

In this newsletter I am going to talk visibility.

This is what is meant by visibility.?

How are you going to let people know you exist?

It's about Showing up somewhere. For example.

·?????? Social Media.?

·?????? Sending out a newsletter

·?????? Running a masterclass

·?????? Networking

·?????? Running a podcast.

These are all visibility strategies, and its a chance to tell people what you do, how you can help them, and promote your services

I am often asked that's Ok, but where do I start? and this is my answer,

Why did you become a coach?

Who do you want to help and why?

The WHY is the most important part of the puzzle, as it will form the foundation for the rest of your business. It's called Vision.

You start by answering these questions, because, you can then start to create a foundational framework for your business, which will help when it comes to visibility

When this is figured out, you can then create a conceptual ideal client.

It's not necessarily a real person, but it is someone who you can help, and they can afford to pay you.

Tell those clients, the services you have that could help them everywhere you go. It's no good keeping your services and charges hidden.?

It's more about making sure your clients can afford to pay you.?

Let's break it down.

This is what matters.

We put out generic, messaging that tries to speak to everyone. In order for visibility to be effective, you have to figure out who you want to help and why, the reason this is important is because the web is a very large place, and if you are not specific, you will get lost in the haze.?

There is another reason for creating an ideal client, it will allow you to tailor your services to that client.?

Here is an example. If you want to charge a certain amount for your service such as ￡120 per hour, clients have to be able to afford to pay this professional rate.?

If they cannot pay this, then they are not your ideal client.?

We are a generation of scrollers, and people need to see how you can help them, quickly, so they stop the scroll, and check you out.?

You can then get visible, where these clients hang out.

These are my visibility strategies.

1.???? Post regularly and consistently on social media

2.???? Run FREE webinars

3.???? Regular newsletters to my subscribers and followers

4.???? Networking, online and in person.

5.???? Guest speaking

6.???? Post videos and stories.

7.???? In March I am running a FREE four day challenge, which I am looking forward to doing!

Last year I also launched the Coaching resource hub, an affordable business building resource library, full of templates, trainings and resources, all supporting you to get visible, and build a framework for your business.

It also allows me to get visible, showcase my expertise, and support coaches in a way that is supportive and nurturing.

If you need help, this could be for you, and these are just a few of the resources.

·?????? A simple step by step easy to follow plan to create your vision, with a video training I recorded to help you, so you can map out your vision for the next 12 months. It is supported with an ideal client guide and a brand guide, so you have all the tools you need in one place.?

·?????? 90 days of social media prompts, helping you stay creative and visible, designed by an experienced content creator.

·?????? Mindset guides, a Journal, and SMART goal planner, everything you need in one place. PLUS so much more.

·?????? Each month we also get together, and I run a training and support session, answering your questions, and you get to meet other coaches, just like you, building their business.

·?????? ￡7 per month for the next 20 people, after that it will be ￡12. No tie in.

If you want to find out more about this great community of like minded people, then here is the link

https://guide.donnabrewer.com/resourcehub

That way we can grow together, and take the coaching industry and your business to the next level in 2025.?

Visibility, is not just about posting on social media, once or twice a week, it's about getting known in different circles, online and offline. As a coach, you can add real value in your local community, are there places you can just go and Network, can you advertise in a local magazine-these are often reasonably priced. Reach out to some local groups, and be a guest speaker.

Also, don't forget this point. Think about how you like to show up. If you enjoy speaking, use this as a strategy. If you like writing, use this. The more you enjoy what you are doing the more you will keep going, and that is what you need to do.

Think of building your business, like pushing a boulder up a hill, or running a marathon. It will take effort and consistency. But we do not need to overcomplicate it, If you don't like running, you can walk. You do have choices.

When you training for a Marathon, you start off slow, and when you get some momentum, then you can go the next level.

Final tip.

Pick three ways to get visible, and just do that for three months, see what works, see what you like and what you don't like.

Remember, Social media is just one strategy. It's multi-layered.

If you need help then this is how you can work with me.

·?????? 1:1 Training, coaching and mentorship.

·?????? Get access to group training, through my training academy. I run a 16 week foundational business training program with myself, and guest experts.

·?????? Book your free call to find out more

·?????? Resource Hub- community membership .

·?????? Not ready grab my FREE business building bundle, genuine great resources to help you get started.

https://site.donnabrewer.withtbsc.com/bundle

Next time, I will be covering lead generation.

Any questions, reach out.

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