Let's Get Social | Ed. #45
Diana Carter
Mom of 3 | Fractional CMO + GTM Leader | Growth-Marketing Agency Owner | Partnering with 0-to-1 and 1-to-N startups shaping the future of work, employee benefits, parenting, and women's health | Angel Investor
EEEEEVVVVERRYOOONE has an opinion about social media — especially as it relates to brands. But the general consensus? DO IT.
First (as we mention in our "By the Numbers" section at the bottom of this newsletter ????) over 90% of small businesses use social media for promotion. Do you really want to be left behind??
But beyond that, social is an incredible way to create awareness of your brand and products, interact with your customers, and create a community (and loyalty as a result.) Should you be relying on social for sales? Absolutely not. But it's an excellent way to fill your pipeline with future buyers.
This week we've included a resource that dives deeper into why social media should be part of your strategy.
Happy Bootstrapping! ??
—? Diana Carter
?? Today's Bootstrap Boost
Pick my brain — but without adding another meeting to either of our calendars.
?? Why leads do NOT fix a broken marketing strategy
?? Crafting a GTM strategy that works
???? How Ms. Rachel built her empire
Your weekly marketing freebie.
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??You thirsty?
What got my strategic juices flowing this week…
?? Want more engagement with your content? Gamify it!
?? Not sure if you should be doing social media? Here's why it's important
?? 7 creative ways to leverage video in marketing
?? I'm definitely stalking you on LinkedIn
LinkedIn posts I loved from founders I can't get enough of ??
Bernadette Joy | Speaker, Author & Investor
Break those bad habits...
?? More than Nuts and Bolts
The section you read only if you’ve got more than 4-minutes to mess around on your phone…
?? By the numbers: Over 90% of small businesses use social media for promotion, with Facebook and Instagram being the most common platforms.
?? Mini Boost: "It’s not about ideas. It’s about making ideas happen." - Scott Belsky
???Worth the Read: How Powerade's March Madness Campaign Takes Aim at Gatorade