Let's Get Small: Re-cap of Nano Influencers
Let's face it. LinkedIn is a way under utilized medium. But there are some exceptions.
Over the last couple of weeks I have been featuring "nano influencers" from my network who I pointed out as "simply doing it right".
I didn't announce it to anyone I featured because I was worried it would come off as just another pitch and, if there's one thing we don't need more of on LinkedIn, it is the unsolicited pitch.
I just posted with zero permissions. You know what happened?
My impressions started a steady climb. Some interesting people started reaching out to me. The lesson I have already learned is I get a lot more gain overall talking about other people rather than about myself.
There was no strategy in who I chose, it was just a series of hunches. There was something different about they way they positioned their business or expertise.
While I just picked people I liked and I realized that, while there was no strategy, it was not a random selection: they all had the ability to communicate on LinkedIn and made you feel like you were talking to a real person.
In all cases I was just picking a couple of features from a variety of talents they have. I have already pointed out why I selected them in previous posts so check out these folks and make up your own mind about how they could be showing by example how to begin to utilize some of tools of LinkedIn and social media.
Here are my Featured Five in the order they were featured:
LinkedIn defines nano-influencers as having 1,000- 5,000 followers.
Great insights on mastering media usage and communication! -Utilizing all media and practicing good communication- is indeed key for impactful storytelling and brand building. ???
Love this deep dive into diverse strategies. Consider leveraging sequential storytelling across platforms, tailoring content to each stage of your audience's journey, for a compounded engagement effect.
?? RealTrends 500 Executive | ?? Trusted Merger Consultant | ?? Networking Enthusiast | ?? Real Estate Industry Thought Leader
7 个月Appreciate the shout out! What a nice surprise!
Managing Partner @ Round Agencies | Tourism Sales and Consultancy
7 个月“Being a nano influencer offers several benefits, including the ability to build genuine connections with your audience through shared interests and authentic interactions. This authenticity can lead to higher engagement rates, making nano influencers valuable partners for brands looking to create meaningful connections with their target audience. For example, as CEO of Social Marketing Playbook, leveraging nano influencers could enhance your marketing strategies by incorporating authentic, relatable content that resonates with your audience.” - Read out from LinkedIn Ai
Father. Filmmaker. Founder.
7 个月An honor and delight to be included with such fine folks. Thank you Jim Finlaw