Lets get ready for a "Clean Eating Food Marketing Explosion"
Lesley Salazar McIntosh
Helping Businesses Grow & Scale ?? Marketing & Digital Strategy Expert | MBA Candidate
Transparency Sells In Food Marketing.
Product packaging with “clean” attributes (e.g. non-GMO, all-natural, or organic) leads to greater sales in food, beverage and fast-moving consumer goods categories.
Sales for products with “organic” messaging are up 10 percent year-over-year, and those labeled “all natural” and “no artificial ingredients” are up roughly 8 percent.
And consumers are increasingly becoming wary of the dangers of sugar—and rightfully so.
But the big question is...If organic food is more expensive, how on earth are they going to manufacture cheap and organic fast food?
I'm not really sure but as I said... Lets get ready for a "Clean Eating Food Marketing Explosion" ;)