Let's get to the point about handling a crisis

A NOTE FROM RALLY POINT’S FOUNDERS

Last week was one of turmoil following several bank collapses that are severely impacting the technology sector - an industry in which we have a long and proud history of delivering impactful PR campaigns.

Our team is working closely with our clients to ensure open and transparent communication continues in the face of adversity. For anyone else reading this note, we’re here as sounding boards and for support. Please reach out anytime.

-John and Dorian

The Wild West of NIL & How to Build Communications Bridges with Student-Athletes

March Madness is here - the NCAA tournament that is the culmination of an entire college basketball season. Meanwhile, last month more than 48,000 high school student-athletes across the country signed letters of intent to join collegiate sports programs at Division I or Division II schools — many of them enticed by significant earning potential through name, image and likeness, or NIL, opportunities.?

For finance professionals rushing to work with a new group of young men and women with earning power, communications are critical to building bridges. Read how wealth advisors should approach this emerging demographic in Dorian Langlais’ recent article that also appeared in InvestmentNews.

Read Dorian's article from InvestmentNews here.

How to Find Brand Inspiration with Multidisciplinary Designer Sugar Taylor

The intersectionality between communications and marketing is a strong one and our clients often inquire about branding needs. Rally Point’s Elise Perkins called on friend and multidisciplinary designer, Sugar Taylor, to bend her ear about how she approaches branding. If the visuals don’t grab your attention, Sugar’s way with words will! Read on for more branding inspiration.?

Click here to read Sugar & Elise's conversation.

Cutting Through the Noise: The Best Comms Responses to the SVB Crisis

The financial world was rattled last week when Silicon Valley Bank (SVB) collapsed, sending the tech industry into a frenzy. It was a chaotic moment for startups and VCs alike (and remains so!) In a time of crisis, it’s essential for organizations to be a calm and steady force when communicating with all stakeholders. We watched the situation closely and several companies stood out above the rest in how they approached communication.

Read more here.

The Key Differences (and Similarities) Between Beauty PR and Financial PR... From Someone Who Lived To Tell the Tale

After five years of working in a specific sector, it’s easy to become accustomed to the PR tactics that result in press attention.?When I made the decision to exit beauty and transition into financial PR, I found myself in unknown territory.?

Six months in, I have a few observations on the similarities and differences between pitching industries which are worlds apart.

Read more here.

Five Big Myths About PR Firms, Debunked

Hiring a PR firm is a big investment in your organization and its people, and when you find the right fit the anticipation of that first big win feels imminent. So, what happens when you’ve been at it for a few weeks and your phone isn’t buzzing with media requests? Does that mean you made the wrong choice… picked the wrong firm?

Read more here.

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