Let's Get Personal

Thinking about buying something today?

Maybe it's not a new C8 Corvette, but if you’re one of the 84% of Americans who will make a purchase today, the fact is that your shopping experience will be different from everyone else's. That’s because no two persons are alike. Whether buying bananas at the local market or a new car at a local dealership, every purchase journey is unique and special to the 300 million banana eaters and 200 million car owners in America. 

 So why would any produce manager or dealership sales manager expect a traditional online video to satisfy and motivate every one of their potential customers? With traditional video, it’s impossible.

Although banana shoppers will have to continue to wing it, the good news for car shoppers is that interactive video technology can save time, money and energy for anyone in search of a new set of wheels. With interactive video, every car shopper can now PERSONALIZE the online shopping experience, where 63% of today's shoppers start their purchase journey. 

By taking control of the viewing experience, each person can chart his or her own unique path to a successful purchase. With user-controlled interaction, video becomes a lean-in, participatory experience that captures and keeps the shopper’s attention. Interactive video that responds to the car shopper’s individual wants and needs is the super-glue that binds each person to the communication medium. When going from the passenger’s seat to the driver’s seat, each person’s attention becomes laser focused on the road ahead.

 Think with Google, January 2019 says it best:

“These days, no two consumer journeys are exactly alike.”

“In fact, even within the same category or item, journeys differ radically. Some look like rolling hills, stretching out across weeks or even months. Others are short and focused, resembling an hourglass. And for many, a purchase doesn’t signal the end of a journey. What’s causing this shift? Digital technology. Today’s shoppers are in control of their path to purchase and can explore thousands of categories, brands, and products at any moment.”

 In today’s online world, we all want instant answers and instant gratification. A key attribute of interactivity is its innate ability to fulfill each person’s immediate needs for specific information without having to waste precious time on unneeded or unwanted information. When shopping for a car, every person has different priorities. Why must someone sit through a chapter on performance specs when he or she is most interested in comfort and convenience features? 

Interactivity provides what each person wants…exactly when they want it, which is always NOW! Instant access to chapters on styling, cabin technology, fuel economy, performance, warranty and safety can quickly satisfy each shopper’s needs for answers while making the experience compelling and even FUN. 

Tomorrow, interactive video will be multi-level deep. For instance, 20 seconds on the new C8 mid-engine Corvette’s powertrain is terrific, but someone who is fascinated by the new C8’s lineup of twin turbo V-8s and its seven speed Tremec dual-clutch transaxle will want to know far more. The future of interactive video contains the promise that in an Internet instant anyone can be immersed in the inner workings of this supercar.

Whether you’re planning to buy a daily driver or are just going bananas over America’s fabulous new sports car, personalizing your video experience can now take you to exciting, captivating places, instantly provide the information you need most…and put a great big smile on your face!

About

is a pioneer in interactive video technology and has been developing, field-testing and improving its video personalization capabilities since 2012. The WheelsTV Showroom’s interactive platform is now providing deeper engagement, greater excitement and quicker answers to millions of car shoppers across North America.

The WheelsTV production team’s lineage extends to popular prime time automotive television series seen on the Discovery Network, PBS, Speedvision and the Family Channel, including prime-time hits Wild About Wheels, Motor Trend Television, WHEELS and the Pebble Beach Concours d’Elegance 50th Anniversary Special.

 WheelsTV is dedicated to helping the motoring public, auto dealers and OEMs do business more quickly, easily and enjoyably through interactive video technologies.

Thank you for your attention,

Jim Barisano, CEO, [email protected] 978-264-4333