Let’s Get Back to School: Top Social Media Metrics To Know and Measure!
Brands need to realize that any social media campaign or strategy worth its salt needs to be appropriately measured. But it's amazing how many marketers don't think to dig deeper than the data from clear-cut, accessible sources.
To improve brand recognition and social media ROI, this Brand Mender newsletter explores well-known platforms and the social media metrics that are most important to monitor
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Brands' social media objectives greatly influence the metrics used to accurately and genuinely assess their social media success. Each goal requires a corresponding metric to determine whether your social media strategy is succeeding or failing.
Social media metrics are crucial to:
The most significant social media KPIs for the majority of brands are engagement, impressions and reach, share of voice, referrals and conversions, reaction rate and time - when they are combined, you get a 360-degree picture of your social media performance
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