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If you didn’t know, virtual events have been happening since the early 2000s, possibly even earlier, though not as seamlessly due to less polished webcam technology. These events weren't the preferred choice for major companies; most preferred hosting onsite events for a genuine in-person event experience.

Nowadays, virtual events are everywhere, and with today's technology, some are incredibly immersive, making participants feel like they're experiencing the magic in person. But why this sudden, rapid change? If you were thinking about COVID-19, then you are correct! Virtual events and virtual conferencing have become the backbone of many companies and organisations, allowing them to stay afloat and continue their operations.

Let's discuss some noteworthy virtual events that have emerged since 2020, including INBOUND by HubSpot, Meta's F8 refresh, and Apple's WWDC23. These examples highlight the exciting immersive experiences and potential that virtual events offer, setting the stage for continued innovation and improvement in the field.

Virtual event platforms provide comprehensive solutions for hosting various types of events and formats. These platforms offer everything necessary to ensure that the event is captivating and delivers a positive experience, all within a single integrated platform.

Virtual events have significantly broadened the reach of one's target audience on a global scale. Additionally, they have revolutionised the operational practices of organisations, reshaping the way they approach day-to-day tasks. A prime illustration of this trend is the multitude of companies and organisations that have embraced remote work or adopted hybrid work formats. Platforms like Zoom, Webex, and Microsoft Teams have undergone significant enhancements to facilitate webinars, conferences, and meetings on a larger scale, effectively recreating the in-person experience for companies.

In this new era, virtual events can be optimised for various purposes, including education, event marketing, lead generation, and more. Let’s explore how shifting to virtual events can positively impact your business and how you can leverage them to maximise your potential.

• Cost saving?
• Global exposure?
• Technological advancement
• Lead generation?
• Branding and customisation possibilities
• Networking opportunities?
• Long-term planning

As we've entered the AI era [refer to the previous newsletter], AI-driven solutions are revolutionising virtual events. By automating tasks, personalising attendee experiences, and offering valuable insights through data analysis, they are making online experiences the new norm.?

In today's landscape, a staggering 86% of event apps incorporate AI in various capacities, including chatbots, smart matchmaking, and content creation. These AI-powered tools are instrumental in boosting efficiency and fostering engagement in virtual events.

If you're eager to dig deeper into the realm of AI, I encourage you to explore our previous newsletters for valuable insights and further exploration of this transformative technology.

Check out what’s hot this April 2024:

Android Worldwide is an international collective of developer communities who like to put on a recurring special event for Android Devs, and related engineering specialties.

Vue.js Live is a community conference taking place in a remote format. Meet best engineers to learn more about Vue.js fundamentals, best practices, and architecture.

Women in Tech Global Conference is part of WomenTech Network, a community that promotes gender diversity in tech and connects talented and skilled professionals with top companies and leading startups that value diversity, inclusion and strive to create a culture of belonging.

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