Let’s Explain Something About Explainer Videos

Let’s Explain Something About Explainer Videos

Alter World Studios Alter World Studios

Alter World Studios

Our studio provides a seamless creative production process. A one-stop shop for your animation project.

发布日期: 2023年8月9日
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Explaining complex technology is… well… complex.

But at Alter World Studios , we hire only complex? (dare we say, even complicated) people so we know how complexing complexity can complesize.. Errr… be!?

Here are our #toptips to uncomplexing the complex… OK enough with gags containing the word ‘complex’.


Here are our top tips for #explainervideos:

  1. Use simple language: Skip the tech jargon and opt for clear, everyday words. Make your audience feel smart, not stupid.
  2. Visually demonstrate: Don’t just describe - show how it works! #Animations and graphics are your best friends.
  3. Give ‘em the inside scoop: Let viewers in on #industry secrets to make them feel special.
  4. Reveal pain points: Highlight frustrations your product solves. Make ‘em feel seen.
  5. Solve problems with pizzazz: After building tension, provide that “aha!” moment by unveiling your solution.
  6. Entertain AND inform: Blend an engaging #storyline with valuable info - the golden ratio!


Explaining #complex tech is not an easy feat. It takes time, skill and experience to take something complex and uncomplex it. Luckily for you, we have some #experience in that field, so contact us why don’tya??


Sagi Alter

#ExplainerVideo #Tech #Animation #Storytelling #B2B #AlterWorldStudios


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