Let’s End This “ABC” Crap Once and For All!

Attention Salespeople! Have you come to your senses yet?

Do you finally understand why the “ABC” mentality is a thing of the past?

How are most consumers reacting right now to the pushy, aggressive, “close at all costs” behavior?

Not too good. They don’t like it. It’s not appropriate. 

Guess what? It never was appropriate.

If you’re new (or newer) to the world of selling, I’m begging you, on behalf of all sales professionals who have consciences, to play your part to stop perpetuating the perception of the slimy salesman.

I’m really excited that people are finally starting to see through the bs and manipulation.

They’re finally seeing the houses of cards built by the “gurus” are starting to crumble.

Their false claims, promises of wealth, and phony backgrounds of “success” are being exposed.

One good thing about this current situation is people can’t all get scammed into filling up stadiums to pay thousands of dollars for regurgitated information and sit through two days of upsell after upsell into the program that’s going to make them rich!

I’ve still yet to see someone dramatically improve their sales skills by dancing around in circles with strangers, jumping up and down in their chairs, shouting chants at the top of their lungs, and buying every choochkie these charlatans are selling.

Can you imagine a stadium full of potential brain surgeons, none of whom actually know how to perform surgery, but get told they just have to come to the weekend event, learn these special techniques, and they’ll be performing brain surgeries on Monday! It’s easy!!

Well, that’s actually what happens in the world of sales.

And I for one, am tired of it. 

I’m committed more now than ever, to continue to teach people how to sell with honesty, integrity, and humility.

I’m driven to change the entire sales training industry, one person at a time, and show people there’s more to life than just making sales.

Whatever happened to wanting to help others?

What about only selling something to someone who actually needs it?

We’ve all heard the old mantra of “He could sell ice to an Eskimo!”

Why the hell would you ever be proud of selling something to someone who can easily get it for free? 

What does that say about you?

Let me repeat this. Honesty, integrity, and humility are essential traits we should all have in common as sales professionals.

During this unique time in history, people are going to remember who treated them with respect.

Your prospects, colleagues, clients, and employer expect that. And if they don’t, you may want to reconsider where you hang your hat.

My advice for sales professionals over the next few months is simple.

Take this time to really look at yourself deeply. Look inside and determine why you’re really in sales. 

Is it to make as much money as humanly possible no matter what the consequence?

Is it to screw people over with false promises, inaccurate claims, and manipulative techniques, just to make a sale?

Or is it to provide help, guidance, and value to your potential clients?

Is it to treat people with respect, tell the truth, and be a resource, whether or not someone buys from you?

It’s time we put the “professional” back in the description of sales professional, and finally start changing the narrative that’s been holding our industry back for far too long.

Steve is the CEO & Founder of Victory Selling and he can also be reached at [email protected] or simply connect with him on LinkedIn!