Let’s Create A Campaign Strategy For NEOM, The City Of The Future
Abdullah Alzahrani
Senior Creative Copywriter | Marketing & Advertising Enthusiast
When the NEOM city project was announced, no one would have thought that this deserted and empty place would turn and become the city of the future, yes, the city of the future for Saudi Arabia and the world.
How & Why did I choose NEOM?
In the digital marketing Bootcamp provided by #SDA and #Codingdojo, I was assigned to write an article about one of the events or projects in Saudi Arabia, and because I am a digital marketer and I care about everything related to digitization, artificial intelligence, and technology, I decided to choose NEOM to be the topic of this article.
Together we will create a strategy for a virtual campaign.
Campaign mind map:
To create the perfect Campaign strategy for anything, we need to define the target audience, the message, the way we will deliver our message to them, and the time.
(The right message to the right audience at the right place and at the right time)
After doing this, we have a clear view of the campaign elements.
Content planning:
After we've defined the strategy, we'll draw a mindmap for the content.
As you can see above, we have identified 12 ways to create content and I will explain the purpose of each content.
We will choose 7 content creation formats and arrange them perfectly in the customer journey.
Content outline:
Blog post:
The blog format will be: Q&A
Purpose of Content: To educate
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Visual content:
Visual content: Instagram Story
Purpose of content: To entertain
Email Marketing:
Type of content: Email
Purpose of content: To persuade/inspire
Mobile marketing content:
Type of content: In-app marketing
Purpose of content: To persuade
Emerging content:
Type of content: Shorter video
Purpose of content: To entertain
A&B test :
Type of content: Landing page
Purpose of content: To convert
Conclusion