Let's Chat About Content Repurposing to Grow Our Reach!
Debbie Roy
Bilingual Content Marketing Strategist | Helping Brands & Entrepreneurs Grow Their Reach with Pinterest Marketing, Evergreen Content & Content Writing! Book a Discovery Call! ??
Welcome to the second edition of the Made for Reach Newsletter.?There's always a lot of talk about content repurposing, and how we do it looks very different from business to business, as we all have different needs and goals.?
There's no doubt that repurposing content can be a lifesaver, allowing us to get more mileage out of existing content and reach a wider audience.
Here are some of my favorite ways to repurpose content!?
Blog Post Content to Pinterest
Each time you create a blog post, create 2 to 3 Idea Pin series sharing a full concept. Each Idea Pin can be up to 20 graphics/ videos or a combination of both. This gives you plenty of opportunities to be creative. It's a great way to give your content more life while you share engaging information on Pinterest.
You should also create different variations of each of your blog titles with relevant keywords and share various video pins and static pins to drive traffic to your blog post.?
Blog Posts Into Podcast Outlines
If you have both a blog and a podcast, it should be a no-brainer for your content strategy to include repurposing one into the other. This is great for auditory learners or anyone who prefers audio content.?
Repurpose your blog posts into podcast outlines, and expand on the key points by adding additional commentary, stories, and examples. Not only are you making use of what you already have, but it's an opportunity to give it more life.?
Company FAQs Into Q&A Videos
Short-form videos are perfect for engaging with your audience and building brand awareness.?
Repurpose your company FAQs into Q&A videos, answering common questions and providing valuable insights. Keep these videos short and sweet, ideally under a minute, and share them on TikTok, LinkedIn, Twitter, Instagram Reels & stories as Idea Pins & YouTube Shorts.?
I consider this a great way to be proactive and help your potential buyers in their journey. I always say if one person is asking, others are too.?
Blog Posts Into a Recurring Email Series
Email is still an effective way to nurture your audience and build relationships. To repurpose your blog posts into recurring email series, you can easily create one email per blog section and take the opportunity to expand on the topic.?
Use a tool like Mailchimp or Campaign Monitor to automate your email series and create a recurring series for your subscribers regularly.
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YouTube Videos Into Infographics
Infographics are a great way to share complex information in a simple and engaging way. Focus on the key takeaways or data points from your YouTube video and present them in a visually appealing way.?
Since infographics rely heavily on key points to convey their message, incorporate relevant images, icons, or illustrations that help to reinforce your message and make your infographic more engaging. Take the opportunity to share your infographics on Pinterest or other platforms to drive awareness and traffic to your YouTube channel.?
Blog Posts or Video Takeaway Points Into YouTube Shorts?
YouTube Shorts has quickly become a popular feature among content creators, as it offers a quick and easy way to create vertical videos that are optimized for mobile devices.?
By repurposing your blog posts or video takeaway points into YouTube Shorts, you can provide your audience with bite-sized, actionable tips that they can consume on the go. Additionally, YouTube Shorts has a prominent placement on the YouTube app, making it an effective way to increase your reach and engagement with a new audience.
Recurring Series Into LinkedIn Newsletters
We can’t forget about newsletters here on LinkedIn. LinkedIn newsletters are a great way to build your brand and engage with your audience. Repurpose your recurring series into LinkedIn newsletters, providing valuable insights and updates on a regular basis.?You can also expand on various blog topics, share recent company or industry news, the options are endless, really.
Blog Posts or YouTube Videos Into Instagram Carousel Posts
Instagram carousel posts are a great way to keep your audience engaged on your account/content. They give you the opportunity to teach a full concept since you can choose to incorporate many text graphics sharing valuable information in addition to your caption. Make it a habit to turn your best-performing blog posts and YouTube videos (or other content) into Instagram carousel posts.?
If you're looking to streamline your content repurposing efforts, there are numerous tools available to help you do just that. Alternatively, you may have developed your own system for repurposing content.
Regardless of which approach you choose, repurposing your content can help you expand your reach by presenting it in different formats that cater to various learning styles. Additionally, it allows you to explore different topics in greater depth, ultimately helping you grow your audience.
What are some of your favorite ways to repurpose content??
Wishing you all a great week ahead!?
Debbie
P.S. Need help with your content marketing efforts? Let's chat!
Social Media Manager | Bachelor's degree in Psychology | Co-Host of It's The Groove Podcast | Canva enthusiast | Eligible to work in the US
1 年Great tips!