Let's celebrate Green Friday. No sale, just quality products built to last.

Green Friday. No sale, just quality product built to last.

The environmental impact of Black Friday is significant.?The waste generated during this shopping frenzy spikes by 25%, largely due to excessive packaging and product returns, which exacerbate landfill and ocean pollution and mass consumption.

Black Friday's negative impacts include the following:

1. Environmental Impact

• Overconsumption: Encourages mass purchasing, often of unnecessary items, leading to resource depletion.
• Waste Generation: Increased packaging waste and discarded products contribute to landfill overflow.
• Carbon Footprint: Higher demand for production, shipping, and transportation increases greenhouse gas emissions.

2. Financial Consequences for Consumers

• Overspending: Shoppers may buy impulsively, leading to debt or financial strain.
• Misleading Deals: Some discounts.

Mass sale promotes mass consumption with little regard for the lifecycle of product, small brands fighting to live against mass sale and the bigger brands with bigger budgets to promote during sale periods. No consideration of product cradle to grave.

It doesn't end there.

It's killing physical retail stores and educates the consumer to purchase during sale periods. December Christmas and January sales still to come!

Brands having to look at their margin to reduce cost = less quality, fast fashion, more consumption.

The cycle goes on...