Let Your Customers Do The Talking

The Power of Client Testimonials

“Get someone else to blow your horn and the sound will carry twice as far.” -Will Rogers

This is a pretty old quote, but I saw it years ago on a business card for a PR Firm…and I think it still holds true today. ?One of the goals of a PR or Communications company is to get a reputable source to write a newspaper, magazine or online article about your company or service…and if you can get in the TV News, that’s great too…since this content or endorsement will not be viewed the same as a paid ad and is more apt to be trusted by the consumer.

?So what does this have to do with video?

?We conduct dozens of client interviews when we’re out shooting Company Profile Videos for our clients, but 90-99% of this footage never gets seen if we only produce a 2-3 minute company profile video for the client.

So this is where your big opportunity lies. You can use all this great footage to produce client testimonial videos.

Client Testimonial Videos

This is your chance to let your customers tell their story about why they love your business. We recommend keeping these to about a minute in length and ideally creating a page just for your client testimonial videos and written testimonials.?This is a very powerful, but subtle sales tool.???

Other ways you can use your client testimonial video content

·?????Social Media Posts

·?????Email Marketing

·?????Sales Presentations

·?????Direct Mail or Print Ads (with a QR Code link)

·?????In TV Ads or Streaming Video Ads

·?????In Radio Ads (just use the audio)

The list could go on. Let me know what you think I forgot.

Just reach out if you’re interested in discussing how we can help your clients tell your story for you. Email: [email protected] ?

Next Month, we’ll talk about different ways you can use Employee Testimonials

Have a great week!

Glenn

Award-Winning Video Production

We are proud to announce that our documentary film “The World Got Smaller” recently won a Telly Award. ?The video is a first-hand look at how the pandemic curtailed the community life of individuals with intellectual disabilities and impacted their families.?To learn more about the film and The Guild for Human Services, please visit www.theworldgotsmaller.com