Let the Young Guns Cook! ????

Yo, remember your intern grind? You’d be hyped to work on a shoot ??, only to hear, “Client’s only paying for two peeps to go.” And who’s hopping on that plane? Your senior bosses, obvi ??, leaving you to scroll Pinterest for the next pitch. Fast forward—you’ve leveled up, smashed your way to mid-senior rank, and written a banger script ??. You’re finally thinking, “Now it’s my turn to pick the squad I vibe with!”

But hold up—Your boss pulls the “we’ve always used them” card and hands your baby over to the same ol’ director and producer. Next thing you know, they’re locked in a room deciding your film’s fate while you’re outside like, “Guess I’ll just… wait?” ?? When the film drops, it’s okay-ish, but not what you dreamed up. That cool Insta director you’ve been fangirling over? Yeah, he’s still on your “one day” list.

Meanwhile, clients are pulling up TikToks and boutique agency reels like, “Why aren’t we doing stuff like this?” ?? Your boss, in full panic mode, calls their go-to squad: “Let’s make it trendy.” Bruh. ??

Here’s the tea: senior creatives need to loosen their grip. Young creatives are on a whole different vibe—constant inspo, new talent, fresh collabs. ?? Old heads, we see you, comfy on your thrones with the trophies ??, but playing it safe ain’t cutting it anymore.

Look at the ones who’ve peaced out of the system to go client-side or start their own thing. The glow-up is real. ?? Bold ideas, next-level execution, and new peeps breaking into the game. The industry thrives when fresh voices get a shot.

But young blood, don’t get cocky. ?? Don’t gatekeep like the bosses you left behind. Keep the doors open—ideas, collabs, all of it. That’s how we stay spicy ??? and relevant.

Moral of the story? Trust the young, let them cook, and watch the magic unfold. ?

Peep some fire work from the young creatives we've been vibing with ?? ??

Zivame ad written by Shikha Gupta Directed by Indrasish Mukherjee

Inecto Hair Color directed by Aakash Bhatia for Shalini Avadhani

Zepto Ad written by Devargh Mukherjee and team. Directed by Ankul Singh

Award winning film 'Master Ji' written by Vishal Sagar and team. Directed by Sameer Sharma and Vishal Sagar.