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YOUR MESSAGING EDGE

Increasing Conversions and Lowering CPA: Utilizing WhatsApp Across the Customer Journey

While WhatsApp is widely popular for use in customer service, its potential extends far beyond that. With its robust capabilities, not fully utilizing WhatsApp for other business functions would be a missed opportunity. In our latest blog post, we explore how WhatsApp can be leveraged across various stages of the customer journey — applicable to?Marketing, Sales, and Customer Service teams. Learn how these strategies can help you drive more conversions while lowering costs.

In this article:

• Why Forex Brokers Should Use WhatsApp
• Leveraging WhatsApp Across the Customer Journey: Tools & Strategies

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P.S. In our recent WhatsApp webinar for Forex, we conducted a poll and found?how Forex brokers are looking to implement WhatsApp solutions.?Are you seeing this trend within your company too?

WhatsApp Reaches?100 Million Active Users in the US: What This Means for Businesses

With WhatsApp now surpassing 100 million users in the US, what does this growth mean for your business? As messaging app usage rises, so do opportunities to connect with customers directly and personally. Discover why WhatsApp should be a core part of your communication strategy, how it can engage customers even in hard-to-reach areas, and how your business can adopt it effectively.

In this article:

• WhatsApp Usage in the US
• Why You Should Use WhatsApp Business
• How WhatsApp Can Help You Connect with Customers Even in Dead Zones
• How Your Business Can Adopt WhatsApp Effectively

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CONVRS TOOL SPOTLIGHT

WhatsApp Automation

WhatsApp Automation allows businesses to engage customers with timely, personalized messages without manual intervention. By integrating Convrs with the WhatsApp Business Platform (API), communication can be automated, providing smooth interactions and improving operational efficiency.

How It Works:

1. Platform Integration - The Convrs Platform integrates with WhatsApp Business (API) and your company’s internal systems or CRM to enable automation.
2. Message Trigger Setup - Predefined events prompt the Convrs system to send specific messages based on customer interactions (or lack thereof).
3. Message Setup - Messages are crafted and tailored to match each trigger, ensuring they are relevant and timely.
4. Message Delivery - Once triggered, messages are sent automatically via the Convrs Omnichannel Messaging Platform, ensuring seamless communication.

This automation process streamlines interactions, improves response times, and enhances business efficiency. ?

Types of Message Triggers:

1. Inactivity -?Triggered when customers haven’t interacted or engaged for a set period. Useful for re-engaging customers who haven't completed actions like completing an application or funding an account.
2. Activity -?Triggered by specific customer actions, such as submitting account requirements, making a deposit, or reaching a new milestone. These triggers ensure prompt, relevant responses to customer behavior.
3. Schedule -?These are time-based triggers designed to send messages on set dates, such as reminders for upcoming events or promotional offers.

? ?Examples/Use Cases:

With WhatsApp Automation, businesses can save time, personalize their messaging, and increase response rates — all while reducing manual effort.

Discover the true potential of messaging for your business. Start driving?conversations that empower conversions and build customer loyalty.

Book a consultation and demo with our messaging experts

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ON OUR RADAR

Unlocking the Potential of Conversations - Explore how personalized messaging can simplify complex customer journeys. This article shows how WhatsApp drives growth and loyalty through efficient, human-centric communication.?A concise yet insightful read.

AI Boosts Small Business Productivity, But Employee Training Lags Behind - AI is transforming small business productivity, but training gaps are limiting its full potential. Learn how AI can increase efficiency and job satisfaction while overcoming the training challenge.

AI in Search: Charting Changing Trends in Search Engines - Discover how AI adoption across different regions and devices is reshaping search behaviors, brand engagement, and product discovery.

Learn more about the opportunities messaging opens to businesses. Explore smart messaging solutions built to simplify, enhance, and scale business communications:

• Convrs for Marketing
• Convrs for Sales
• Convrs for Customer Service