Let us introduce you important news, updates and so much more about digital marketing world at the start of May!

Google is sending an important update to marketers about low-activity keywords!

Google will soon automatically pause low-activity keywords, as per recent emails to advertisers. Keywords not generating impressions in over a year will be considered low-activity. This aims to help advertisers prioritize valuable keywords and declutter their accounts.

What does it mean for you?

Google's auto-pausing of low-activity keywords means it's makeover time for advertisers! Get proactive: tweak bids, reassess goals, and freshen up those keywords!

Google released its latest update to Display&Video 360 API

Google's the Display & Video 360 API is like the backstage pass to the Display & Video 360 platform that lets you automate tricky workflows, making your marketing life easier. Some of the innovations and fixes that Google highlights with this update are as follows:

• Support for additional key performance indicator (KPI) types.
• Targeting support for new AppPlatform and Exchange values.
• The addition of a new YouTube & Partners bidding strategy type.

Google Ads Unveils AI Magic: Supercharge Your Demand Gen Campaigns!

Google introduces AI-driven tools for Demand Gen campaigns in Ads. Advertisers can now craft top-notch image assets with text prompts, simplifying the process. These creative features aim to boost visual storytelling, sparking new demand across Google platforms like YouTube, Discover, and Gmail.

Google's new creative tool revolutionizes marketing. Generative image tools are global in English, with more languages soon. Advertisers input text prompts for unique, high-quality images. Plus, a "generate more like this" feature creates new images from top-performing assets.

New call to action test by Google ''Get Phone Number''

Google is testing a new call-to action category. From what we understand, This call to action button, which businesses eager to receive calls to the phone number will enjoy using, will appear in the form of the text ‘get phone number’ and a mobile phone logo just like the example below:

Google's videos focusing on smart bidding and Demand Gen are released!

You are reading our news on Google's addition of AI as a tool to its products. Also you are following the newsletter of Adsbot, which is a tool allows you to automatically do simple but time-consuming manual tasks on google ads and save time. Then the videos focused on smart bidding and Demand Gen uploaded by Google Ads Youtube channel will also interest you!