Let An Uncommon Moment Inspire Your Business Gifting Strategy

Today, staying connected isn’t always easy. With many businesses functioning with remote or hybrid workforces, feeling engaged with colleagues, clients, and customers has become increasingly essential. Now, more than ever, the thoughtful gesture of giving the right gift at the right moment can positively impact your relationships, help increase brand loyalty, and create wonderful memories for years to come.

Although we're quickly approaching another holiday season, a meaningful gifting strategy shouldn't solely rely on the month of December. There are 365 opportunities each year to engage your target audience – whether clients, employees, or customers – beyond your products or services. Birthdays, anniversaries, and thank you’s are common reasons to gift, but there are many different and unique everyday occasions that could be individually special. Listen to your audience. Get to know them. And find your moment.

Identifying an uncommon moment to connect your business to the recipient will give a gift new, and significant, meaning. All it takes is a little imagination. The following tips can help you identify an uncommon moment for your business and find the perfect gift to bring your vision to life.

Check your culture. All companies have a reason to be and a problem to solve. In many cases, an organization’s purpose drives its culture. First, think about what makes your business different and unique. Then, harness this individuality and use it as a platform to help find your uncommon gifting moment. Be sure to consider the message you want the gift to deliver. Do you want the recipient to feel valued, appreciated, or understood? Finally, give yourself the space to brainstorm fun concepts and include your employees in the mix as a team-building exercise. Along the way, remember that an uncommon moment should also be an uncrowded moment!

Think outside the box (literally). Gifts come in all shapes and sizes, and with so many options, feel free to be as literal or imaginative as you want. Experience-based gifts are an excellent option and can make an uncommon moment feel truly alive. For example, during our interactive Alice's Table virtual workshops, participants can learn how to craft the perfect charcuterie board, arrange a breathtaking floral centerpiece, or make a magnificent seasonal wreath – among other activities – while connecting with other team members or guests.

Remember, timing is everything. A thoughtful gift quickly loses its meaning if the timing is off. A birthday gift, for instance, doesn’t have the same impact if it arrives weeks after the special day. The key to a meaningful gift is the message it conveys in that moment. Same-day delivery can help you in a time crunch. Additionally, our Hero platform lets businesses instantly and digitally notify a recipient of an impending gift. The recipient can digitally unwrap the gift, swap it for something else if they so desire, and choose when and where to have it delivered. This feature lets the recipient know someone is thinking of them at that moment and creates an engaging gifting experience, empowering the recipient to receive the right gift at the right time.

Identifying your uncommon moment might take some thoughtful planning, but the result has the potential to build truly meaningful relationships and generate a long-lasting impact. Your thoughtfulness is what makes any gift so meaningful. After all, giving – in and of itself – is the gift.