Let SMS Help Your CPA and CPL Promotions

As affiliate marketing becomes popular, more companies and individuals have participated in affiliate programs. They use their platforms to sell other brands' products and services and earn a commission.

Besides counting the commission on the products they sell, there are other indicators to measure the effectiveness of the promotion and count the commission. CPA and CPL are the two common indicators used for commission calculating in affiliate programs.

CPA definition

Cost per action. The objective of this indicator is to encourage users to purchase a product or service through affiliate links.

This is risky because if no one buys anything, it will be no revenue at all to affiliate marketers who promote the links.

Those who choose to join a CPA affiliate program are confident in the products they are promoting and they believe people will make the purchase.

CPL definition

Cost per lead. The objective of this indicator is to get valid information from a lead. It usually requires users to fill out a form.

CPL is common in B2B marketing. There may not be purchases immediately. But it is an effective way to sell.

It also has the fraud risk of filling the form by programming.

In an affiliate program, the brand will give the affiliate marketer a link that has registered with the affiliate marketer's account. It is for calculating the effectiveness and fees of the promotion. The affiliate marketer can use various ways to promote the affiliate links.

SMS is one of the effective ways to promote an affiliate link by the affiliate marketer.

As an affiliate marketer, you can send the affiliate link to your customers through SMS messages. It is cheap, convenient, and efficient. Generally speaking, it will cost around 3750 dollars to send 500,000 SMS messages per month. If your affiliate program uses a CPA indicator, and your CPA is 5 dollars, it requires more than 750 receivers of the 500,000 SMS messages you send to earn you a profit. The rate to earn a profit is 0.15%, which means if your SMS campaign is more than 0.15% efficient, you will gain a profit.

Not a hard rate to achieve right?

You may wonder, how can I build a target audience group of 500,000 leads that I can send SMS messages to?

That's why an affiliate program is best for bloggers to join. They already have a stable audience group to which they can sell. Their job is to find the proper goods that meet their audiences' needs. For example, if you are a fitness blogger, your audiences are highly possible to care about their health and body, therefore you can sell healthy and body-related products on your blog.

Once your blog is growing, encourage your audience to join your SMS campaign. You need to build a customer database for your marketing if you want to sell something to them later. In the beginning, you can attract your audience to join your SMS campaign with good content and value. After accumulating a stable audience group for your SMS campaign, you can promote different products among them.

To those affiliate marketers who have already built an SMS campaign or have the means to build one, an SMS campaign can help the affiliate program easily. You already have the audience, and now all you need to do is to interact with and serve them more through SMS messages. Building connections with them to cultivate customer loyalty. SMS messages can be a quick and direct tool for your customer management.