Let me tell you about the S.C.O.R.E ?? Daily Sales Ritual.
Bob Gentle
LeaderBrand? Business Strategist | Build, Market & Monetise your Personal Brand. ~ Top Rated Podcaster, Speaker, & Consultant.
I have a little sales book coming out later this year. It’s called ‘The Generosity Engine : A social selling framework which adds to your brand, makes everyone feel great and gets results fast’.
It's comprehensive Social Selling Approach. This is not about that.?But it's related...
A lot of people make excuses and so I wanted a very simple daily sales ritual anyone could apply. This is not from the book. But might get added.
So - I give you the S.C.O.R.E daily sales ?? ritual. I’d love your thoughts...
A large part of my work with clients is helping them move out of the mindset that all they need to do to win clients is market harder and to help them begin establishing some basic sales processes.
I'm going to share a very simple ritual you can apply to your everyday which will pretty much guarantee more business is a very short space of time. Let's call it 30 days.
I like to look at sales and marketing as the left and right hands of success. You can't get results without equal parts of each.
If you want a good crop then you need to first prepare the ground, you need to plant, you need to nurture the crop and you need to keep the pests off. Do that and a great crop will grow.
The mistake most ( yep I mean most ) business owners make is what happens next. It's like they walk through the fields hoping that the crop will leap into the basket.
Sales is all about the harvest. Harvesting is not fun. It's dirty sweaty work. But here's the thing. The crop is there - sitting in the field waiting for you. But most people don't harvest.
They don't reap the rewards of all the effort they put into marketing.
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So let me share the S.C.O.R.E framework with you.
The Score framework represents a simple daily sales ritual you can apply in any business for as long or as short as time as you feel is appropriate in your business. 30 minutes a day could change your business forever.
The S - in Score stands for Strategic partners. Start by making a list ( ideally in your CRM ) of the people who support you in your business. You might not have that many and we'll change that. Don't just think about who recommends you but who can you be a supporter of. What goes around comes around and that starts with you. The S part of the ritual is the daily habit is to connect with and support this special group.
The C - in Score stands for Create. Create new strategic partners. A very small amount of time spent each day building a network of people who can support you and your business in diverse ways compounds up over time. If you can add one new strategic relationship to your life ( and your CRM ) each day it has a huge impact over time.
The O - in Score is for Optimise ( Your pipeline ). You have leads and deals in the pipeline. Spend a little time in your sales CRM moving people from the left side of the board ( cold ) to right ( sales ). This might mean making calls, sending emails, proposals or whatnot. Be courageous, ask for calls, presentations and sales.
The R - in Score stands for Reaching out to strangers. You have an ideal client profile. You go looking for them and you start a conversation. ( I have another process for this ??. ). If you want more sales then you just need more conversations so spend a blocked period of time making this happen.
And finally the E in Score stands for Energise with Offers. Spending time on social media and email marketing is essential for raising your profile and demonstrating your value. Make a little time for this each day and ensure to create content which actually makes an offer! Most people on social media are doing the equivalent of dancing around handbags. Let people know what you do, why it matters and tell them how to hire you. People pay far less attention to us than we wish they did so you don't be subtle.
Spending as little is 30 minutes a week on this could be amazing. As there are five of them you could theme each day and do 30 minutes on each moving through them from one day to the next.
The simplest way is to block an hour and spend ten or so minutes on each
You get out of it what you put into it.
?? Bob