Let Go

Let go of the illusion of perfection.

Let go of overthinking things.

Let go of focusing too much on arbitrary numbers.

There are so many preconceived notions that are associated with marketing that it makes us hold onto these ideologies with a vice grip.

We think we have to be perfect, obsess over every single word we write or video we shoot, and base success off of small tactical things such as how many likes we get on a social post.

But we need to let that go once and for all.

No BS Marketing is marketing that’s based on BOTH the art and the science or math.

The art can sometimes be misperceived because of how pop culture portrays branding and advertising, think Mad Men. The focus is on the creative whether it reaches and influences a key target market or not.

The “quants” sometimes overemphasize the science or math aspect and don’t realize that emotion drives decisions first and then we rationalize those decisions with details and specifics. Think that cast of characters in the HBO show Silicon Valley.

No BS Marketing strikes a balance between both the art and science to create strategic consumer-focused content and campaigns that are based on meaningful data. Don’t do creative for creative’s sake. And don’t gather data just to gather data.

Define the target. Figure out what they want. Develop and give it to them when and where they want it. Then tell them about it again and again.

That’s jargon-free No BS Marketing.