Let Altenar power up your sportsbook

Altenar is putting more power in the hands of our sportsbook clients and will be showcasing the many customisation options available to them at the SiGMA Europe Summit in Malta.

A flexible and personalised service remains central to Altenar’s Sportsbook Solution and a number of new and improved features rolled out this year mean operators have a greater selection of tools available to attract and retain players.

Altenar's Bet Boost tool is set to revolutionise sportsbook flexibility, empowering partners to spotlight the action that truly excites their players. With this tool, operators can now create tailored Bet Boosts on their own and choose from three dynamic options.

The standard boost lowers margins on selected bets, the 0% boost wipes out margins entirely, and the most powerful boost offers odds above fair value. Operators can even get creative with the names, whether it’s a ‘Super Boost’ or a ‘Golden Boost’, offering a flexible promo tool that can shine during major sports events or help generate player interest during quieter periods.

As part of the front-end features, operators also have the option to offer a ‘Bet of the Day’ with a unique background image to ensure it stands out on the page.

Seamlessly integrated with Altenar’s PAM, operators can trigger real-time notifications to keep players in the loop about live boosts, sparking instant engagement. These boosts can be displayed with customisable designs, time-limited visibility, and countdowns for added excitement.

Efficiency gets a boost too. Altenar's software lets operators automate boosts by setting smart rules, cutting down manual input and streamlining the process to trigger more boosts with ease.

Another way for sports betting brands to keep players coming back for more is the Early Payout feature, which provides players with a safety net from dramatic comebacks against their team by paying out a win as soon as specific conditions are met, regardless of the final result. Most commonly seen in football, the Early Payout is often applied through a 'two goals ahead' offer in the 1x2 market. If a team takes a two-goal lead at any point, the bet is instantly settled as a winner for both pre-live singles and multiples, no matter what happens by full-time.?

While football is the most popular sport, it can be applied across various sports such as tennis and the common US sports, while customisable front-end labels allow operators to highlight which events and markets feature Early Payout.

Altenar’s sportsbook also gives clients the power to adjust their trading strategy, which can be an important way of standing out from the competition when it comes to pricing.

Operators can apply custom limits and margins per market on a championship level, while advanced functionalities accompanying the tool include margin adjustment, progressive margin keys, ladders and pairs, and progressive limits.

Altenar Sales Director Sam Hill said:

“We're delighted to be attending SiGMA Malta, which is always a key, local event for us. It's a great opportunity to showcase our range of new product innovations and features.?

“The focus is fully on allowing our partners to further customise and deliver a more tailored solution to their customers, driving both greater player acquisition and retention. We're delivering unique iterative improvements to key sportsbook features such as Bet Builder, micro markets, Bet Boosts, Early Payout and more, and are excited at the opportunities to deliver these messages to the industry during Sigma.”?

To learn more about how Altenar’s sportsbook can give your brand the power needed to get ahead, visit Booth 1070 at SiGMA Europe on November 12-14 or book a meeting with the team .

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