Any product, whether tangible or intangible, if it want to be widely known to customers, you always need a suitable Marketing strategy. The gaming industry is no exception. With outstanding growth in the past time even during the global Covid-19 pandemic, the Game industry is a fertile land not only for the ‘tech team’ but also for the ‘marketers’. So how to bring the game closer to users, let's find out a few factors below.
- Brand Identity: Competition in the era of technology applied to life is increasingly fierce. The gaming industry in particular has really highlighted the need for brand promotion to differentiate itself from other competitors. Make sure to prioritize branding in your marketing strategies to set yourself apart from your competitors. After attain a certain amount of users you will move to the next step to strengthen your fellowships.
- Community Building: Without any doubt, the gaming industry thrives on its passionate and knowledgeable community. Gaming has become a quintessential element of modern global culture. The gaming community has given the impetus to the younger generations and connect people from different walks of life become a part of that culture. Building an active industry community will help enhance your brand awareness and gain new followers or customers, while creating a more sustainable model for further growth. GUILD (A Group Of Gamers) where sharing knowledge, experience playing games, looking for teammates. When more and more Blockchain Games grow up, the establishment of Guilds to connect gamers is inevitable, the game will never be fun without community, competition, the joy of playing together, winning together,...
- Visual content: A successful marketing campaign cannot be complete without vivid, attractive images and videos. In fact, it plays an important role in skyrocketing your brand visibility and reputation. By focusing on your own visual strategy, creating outstanding products and advertising, you can capture your audience and their attention quickly.
- Engaging storyline: No matter impressive of design, smooth movement and engage sounds effect of the shooting machines or cars may be, there is always the fact that video games come to life through role-playing and stories. Without the story, there is nothing to convince players that this game is better than ten other games released in the same period of time (a week or even a month). New games hit the market every day, and if publishers want to make a profit, they have to craft a strong story.
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