Lessons learned from SOM at the last Disrupt Symposium.

The next Disrupt Symposium is coming to you 1st - 3rd of Nov 2022.?

Our goal is to uncover topics which until now, have been taboo in our industry. On our stage, we ask questions related to practice operations and patterns of success in Architecture. Due to the fact that business is not commonly covered in the architecture school curriculum, many architects start their careers with next to no business acumen. Unless you were able to watch your parents be tenacious business owners or had another role model, you most likely will find yourself stalled when entering the world of business.?

So, how can we ensure that each and every one of us has an equal opportunity in starting our own practice?

We can do that through learning from experts, globally. After all, there are many individuals whose everyday decisions drive the success of the practices we follow and admire. Disrupt Symposium looks for those amazing business-minded people in leadership roles and brings them to the stage for exclusive series of presentations.

In our events it’s all about the attendees, therefore each and every one of you has an opportunity to personally interact with our speakers through a live Q&A session.

You can also get access to session recordings and be a part of our educational newsletter. So, join us today by getting your ticket to the next event planned for 1-3rd Nov 2022. www.disruptsymposium.com

This upcoming edition welcomes to stage UNStudio, Grimshaw, Herzog de Meuron, HKS, HOK, Mace, OfficeUntitled, K-Studio and Archi-Tectonics.?

SOM represented by Finn MacLeod presented at our last Disrupt Symposium edition. Finn who is their communication leader taught participants about branding and marketing.?

Here is what we learned from SOM at our last edition:

In a design space, websites and social media are the main sources of information for people outside the industry. A company’s presence on social media and word of mouth becomes an essential piece of brand perception. An architect’s understanding of a website is like a portfolio displaying all the work that is done, this makes it harder for the clients to understand the company. Instead, looking at a website as a brand tool as well as a business driver can prove more useful in making it easier for the potential client to grasp the essence of the firm.

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Here is some of Finn's key advice:

1. Seek out both mainstream media and design industry media coverage.
2. Leverage various social media.
3. Invest in high-quality photography and videography.
4. Share ideas at events across industries.
5. Submit the projects for awards that matter to your brand (project + culture)
6. Employees are the best influencers – fold them into the brand

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To read the full article on the topic of Finn's presentation click here.

At Disrupt we unpack Business of Architecture topics.?

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Presentations such as these ones, followed by debates and Q&A sessions are how we help you grow and elevate your business and Architecture brand.

Our upcoming November edition is jam-packed with educational value such as this one!

Make sure you join us!

Secure your spot here: www.disruptsymposium.com?

We have LIMITED SPACES AVAILABLE!

Tickets are discounted and you can get them Early bird now!

Go to https://disruptsymposium.com/ to get your tickets!

See you on the first of November!