Lessons learned from my YouTube Journey and how I made a dead YouTube channel viral and trending after almost 2 years.

This is a step by step journey of my now viral YouTube Channel Indie MM and how you can do it too.?

As someone from the media and production industry, Youtube has been a great part of our journey and I own multiple channels. Back in 2019, I started?@indiemmplay?and invested close to $300K on video production and had to shut down the channel?https://youtube.com/c/indiemmplay in 2020.

But before I list out the steps; here are 6 reasons why I shut down the channel back in 2020.

1)???Internal politics within employees and how everyone blamed the next employee for videos not doing great

2)???Shabby thumbnail design team (blame it on me though for hiring them)

3)???I lost interest when the videos stopped performing and decided not to fund the channel further

4)???Legal issues with locals

5)???My focus shifted back to our core areas of providing technology and SaaS platforms to medium and large scale agencies and creators

6)???Everyone wanted a pie of my money and employees would often inflate bills.

Here is what I did next:

1)???Fired the entire production team

2)???Fired the CEO and Channel Heads

3)???And Fired every other employee

4)???And lastly shut down the channel for good to stop further monetary loss

I was now spending time back on core areas and ventures that make us millions in revenue every year. (Will post another article on how I sold one of my bootstrapped startup in a multi-million dollar deal and how and why most of my current ventures make millions in revenue)

Something kept bugging me and that was the loss of almost $300K on my channel Indie MM and my own failure at not having succeeded in making my channel a go-to for females globally. (A staggering 89% of our channel viewers are females)

And here is what I did.?

1)???I decided to continue treating Indie MM as my Side Hustle

2)???I Decided to learn everything about YouTube Content Creation and Video Marketing of YouTube Channels

3)???I decided to invest at least 90 minutes everyday until I made it organically viral

And Here is how I did it:

1)???I changed the niche of my channel from being all over the place to being a channel that motivated, inspired and empowered females (This is why a staggering 89% of our views come from females.

2)???I went and listed Indie MM and got its videos indexed on every tom, dick and harry news brand that called itself a wiki website. (Google has a soft spot for any wiki website and sends traffic to those pages; which in my case happened to be my YouTube Channel Indie MM).

3)???Being a channel with majority of female viewers, I hired a community manager to track every comment and subscriber activity on our channel to ensure online safety of our loyal female fans. We immediately threw out anyone who passed vulgar comments on any of our videos

4)???I brought consistency in thumbnail designs, thumbnail readability, channel design and descriptions in order to maintain the increase in stable organic growth

These are the results I have achieved:

1)???We went from being shadow banned to our videos being promoted under YouTube Browse feature available on the homepage

2)???Our views have increased from 1500 per month to 19000 per day.

3)???Got accepted in YouTube Partner Program again. The channel makes about $43 per day as of now from just one viral video.

4)???My award winning short film titled, “Housewife” has crossed 250K views as of this tweet. Its headed towards being our 1st?video to likely achieve 1M+ views.

5)???Click Through Rate increased from 1.9% to 8.8% across the channel

6)???Average view duration has increased from 1:08 to 4:11

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